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Keywords play a crucial role in website optimization, so we must use various methods to mine industry keywords as much as possible. The more and more detailed we mine, the better we can grasp the industry, because keywords represent User needs, thesaurus is a collection of industry user needs, so when we are doing keyword layout, several variations of keywords cannot be ignored.
1. Synonyms and synonyms of keywords
When we lay out a web page, we not only have to write some of our pre-selected keywords into the web page, but also its synonyms and synonyms can be arranged in seconds. For example, computer and computer are inseparable synonyms. Relationship, some people like to search for computers, and some people like to search for computers, but these two words refer to the same object, so there is no need for us to arrange these two words into different web pages, because they basically mean the same thing. The content of one thing is basically the same. In order to avoid duplication, we can arrange these two words into a web page. We can write computer and computer in the keyword tags, description, and title of this web page, so that , when searching for computers and some computer-related keywords, your webpage may be ranked.
2. Keyword splitting and combination forms
We know that for a compound word, it is processed separately in the search engine's index. For example, the keyword laptop is one keyword in the search engine's index inventory, and computer is another keyword. When you are in When searching for the compound keyword laptop, the weights occupied by these two words are different. When there is no webpage that completely contains laptops and the weight is high, if computers appear in your webpage and the weight is relatively high, You will also get a good ranking for laptops, so this enlightens us that when laying out web pages, you can consciously display the split form of keywords in your web page, and at the same time, the combination form of keywords should appear, so that You will be able to rank for more keywords, thus bringing in more traffic.
3. Singular and plural forms of keywords
The singular and plural forms of keywords are mainly for English sites. You don’t need to pay attention to this in Chinese. When you optimize the English site, you must pay attention to this issue, because in the English site, the singular of a word and plural forms are treated separately. They are two different keywords. In the forward and inverted indexes of search engines, they are treated separately, and the search volume of the singular and plural forms of a word sometimes differs greatly. Big, and sometimes the search results are very different. Therefore, when building an English website, we cannot ignore the singular and plural forms of English words.
4. Application of keyword hyphens
We know that for some compound keywords, hyphens can be added between several words, such as E-mail. We should use underscores instead of underscores. Of course, E-mail, mail and E are different keywords. , are also treated separately in the index library of search engines. For such hyphenated keywords, we must also treat them separately, and arrange them in corresponding positions on the page according to their search volume, degree of competition, etc. In fact, in In a page, hyphenated keywords and separated keywords can exist at the same time, so as to maximize the ranking of keywords.
5. Related keyword forms of keywords
When we search for a keyword, related searches will appear at the bottom of the search results pages of Baidu and Google. When we optimize a web page, we can put these related keywords in the web page appropriately. This will not only The main keyword theme has been added, and these related keywords may also get some traffic. This article is contributed by the webmaster of www.war3ba.cn . Please indicate the source when reprinting. Thank you!
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