Yesterday I wrote an article "Detailed Explanation of Cross Links: What Are Cross Links". I believe many friends have read this article, and many friends have added me on QQ to discuss this issue with me. So since cross-links are better than ordinary friendly links, what are the advantages? What are the functions of cross-links? This is what the author is going to talk about today.
Based on the author’s understanding of cross-links and practical experience, I feel that cross-links have the following two functions:
1. Improve ranking faster
Everyone knows that if you want to quickly improve the ranking of a website, you must increase the weight of the website, and increasing the weight of the website requires links to transfer the weight. This is why everyone keeps sending out external links and exchanging links every day. So since the weight is transferred through links, of course the smaller the number of exported links from your own website, the better, and cross-links can do just that.
2. Increase the weight of a page
For example, if you have the homepage of a new site or a very popular internal page and want to quickly increase its weight, you can try cross-linking. For example: you have an old site with PR3, and then a new site with PR0. Then you can use this old site with PR3 to link to other people's high-weighted sites, and then let others use the high-weighted sites to link to yours. New site, so that your new site can quickly increase its weight and ranking. Another type is cross-linking between the same sites. If you want to increase the weight of a certain internal page of your own site, then you can use the homepage of your own website to link to the homepage or internal pages of other people's websites, and then let others use his website. The home page to link to the internal pages you want to promote. But no matter what kind of exchange method it is, using cross-links to increase the weight of the page and the website as a whole is the best choice.
Having talked about the role of cross-links, someone must want to ask under what circumstances should cross-links be used? Because after all, most people are still unwilling to exchange cross-links. According to the author's exchange experience, generally the following situations are more suitable for using cross-links.
a. The industry you work in is relatively popular and highly competitive.
For example, the industry I am working in now is a highly competitive industry, so if you want your website to stand out in such a popular industry, you need strong external links to support it. Because the number of friendly links that can be exchanged on a website is limited, when the number of exported links exceeds a certain range, few people will exchange friendly links with you, so the only option available at this time is cross-linking. The author also mentioned in yesterday's article that cross-links not only refer to the intersection between websites, but also refer to the intersection of resources in hand. You can exchange your own resource station with others, or you can exchange it for other things. For example: soft articles, including pages from other people's websites on your own website, etc. to exchange with others.
b. Improve the weight of the internal pages of the website
Generally, friendly link exchanges only exchange home pages, and few do internal pages. However, for general large websites, just one homepage is not enough, so more internal pages are needed to have good rankings, so as to bring more traffic. In this case, you can make cross-links with others to increase the weight of the internal pages of your website and obtain a good ranking. Here is an example for you: 58.com, everyone has heard of it. Most of the internal pages of its website have good rankings. Why? The answer is cross-links. It uses a large number of cross-links to increase the weight of the internal pages of its website.
This article describes the role of cross-links and under what circumstances cross-links can be used. I hope it will be helpful to everyone.
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