The user experience of a website can only be better if it integrates art, design, procedures, strategies, and feedback. In the SEO process, the user experience I am talking about is just how to keep visitors on your blog or website. It took longer on the website, so original blog posts became my only method. I have no art, design, etc., let alone a team. I am just doing superficial SEO work alone. The accumulation of SEO experience is also very slow. As for network connections, I don’t have strong external links. What I want to do is to pay more attention to other people's blogs or websites, and communicate and learn more with SEO seniors and experts offline. Seize every opportunity for practice. For example, I have been working as a full-line agent for Baidu products and building websites. Recently, I have prepared a new business line that integrates online marketing, including soft article writing and publishing, SEO training, etc., all relying on the Internet. Communication brings customers.
Recently, I have been doing tasks on Baidu Know. The fields involved are Internet marketing, SEO and Baidu promotion. I often see people asking how to do Internet marketing on Baidu Know. I think the beginning of this article should be able to help him. The Wuhan Webmaster Salon meeting I attended the day before yesterday prompted me to revise the website. It also opened my eyes and I learned a lot from other people’s experiences. One of them interests me very much, which is the importance of the first screen of the website in SEO. The design of the first screen of the website should be attributed to the user experience. The experience sharer made a simple analysis of his own website.
Sharing teacher is doing website design training. Before getting involved in the SEO industry, he has been studying visitor behavior. The website he built has always been in the top three of Baidu keywords. After entering the SEO industry, he has rich experience. The sharing teacher emphasized that the first screen of the website directly affects the conversion rate of visitors. Only when the first screen is done well will customers enter the second half of the screen. The last screen is basically left for search engines to crawl. For web design training websites, he analyzed the age group, work status, and needs of customers, and determined the modules and functions of the first screen of the website as well as taboos.
First screen analysis of web design training website
Hard advertisements and external links should not be placed on the first screen
Google clearly points out that above-the-fold advertising directly affects the quality of the website. If there are too many export links above the first screen, it will be judged as a low-quality website. Minimize large picture advertisements and adopt a softer approach. For example, this website uses a logo plus an event planning picture advertisement. The logo highlights the words web design training. The event planning attracts visitors to click on the lottery mode and informs visitors that by virtue of this picture Registering online can reduce registration costs. The image is compressed, which does not affect its opening speed.
Highlight current ongoing business and industry trends
The switching of two simple banner images highlights the training programs and activity times that are recruiting students. The images have been compressed, and the overall opening time of the website does not exceed seven seconds. A GIF image with a transparent background informs visitors of the current popular web training styles and trend names, and a hyperlink is made so that visitors can learn the details by clicking on it.
Class opening times and college photos
The scrolling mode displays the opening hours and college photos, making the website more convincing and attracting visitors to make online inquiries. It can be seen from the photos that none of the academy members are over thirty years old.
Diversion processing of visitor work status
There are only two types of customers who participate in web design training. One is working in order to improve themselves; the other is unemployed in order to find a job. These two types of customers must be treated differently, including the course schedule, so add " Selected options, working or unemployed. I made artistic pictures and special advertising words for these two options. They are popular and easy to remember, so I won’t do any advertising here.
Customer registration and online communication
Of course, this website is a training and enrollment website, so it naturally requires member login and registration. Registration and login are convenient at the top of the page. An online QQ is set up at the bottom of the page and is always floating at the bottom by default, allowing visitors to consult its training content immediately.
The first screen of the website has basically been analyzed. The user experience of this webpage is very high. According to the sharing teacher, since the target group is under the age of thirty, it is very important to make the website a little more lively and the colors softer. Useful. As for the lower half of the screen, visitors' online messages scroll in turn to increase the interaction between visitors and the website; there are also friendly links. The entire website design looks simple and is the result of several years of experience shared by the teacher.
After the sharing teacher analyzed his website, I decided to revise my website. Although it is impossible to reach the level of the sharing teacher, the ranking is still good, but the recent updates are slow. I will also share the revision of my website here. What is followed.
1. Streamline navigation and remove identical URLs.
2. Reduce the number of first-screen banner images and keep only the most necessary ones.
3. Reduce the text section and use more picture introductions,
4. Increase the integration of online marketing cooperation information on the homepage so that visitors can find me as soon as possible.
5. Add a visitor feedback spreadsheet.
Of course, the first screen of a website should have different layout techniques and methods in different industries. This requires you to learn more and gain experience. However, the sharing teacher mentioned a very good point. Don’t blindly design the first screen and layout of the website out of reality. Function, a website with a long page, a lot of kinetic energy, and a lot of calls may not be able to maximize its value. The point of view to be followed when it comes to the first screen is to be careful not to overuse it. In SEO, the first screen art directly determines the user experience. Article Of course it is important, but art is even more important. I am going to modify the blog. This article was originally created by Wuhan SEO Guo Yeye. His personal independent blog address is: http://e.baidusa.com . Please keep this link when reprinting. Please respect your plagiarism.
Editor in charge: Chen Long Author's personal space promoted by Baidu