Many webmasters who are Taobao customers know that Taobao Alliance has an integrity crisis, because I have been a Taobao customer recently. After hearing the news, I was really angry. The Taobao Alliance community was full of black orders. , many webmasters are deeply concerned about the post about dropped orders, but until today there is no official response.
I remember that when I just graduated, I worked in a company to promote websites. At that time, our company came into contact with many advertising alliances. In the past few years, advertising alliances had sprung up like mushrooms after a rain. This gave many webmasters with high traffic see hope, so Almost everyone has placed advertisements from the advertising alliance. We could indeed make some money at the beginning, but after a while, everyone discovered that the deductions from the alliance were very serious, and there were cases where the money was not paid for a long time, and even worse. He ran away directly. This makes us, the webmasters who work so hard to make the website, so embarrassed.
After a period of silence, we webmasters saw hope again, that is, the Google Advertising Alliance and the Baidu Alliance. It should be said that these two were the best in China at the time, but the threshold for applying for the Baidu Alliance was relatively high, and the unit price of the Baidu Alliance are generally low, so most of our webmasters chose the Google Alliance. Indeed, many webmasters made a lot of money at that time, until Google announced its withdrawal from China in 2011, which undoubtedly gave us webmasters another heavy blow. , and now Google's websites often cannot be opened, which makes many webmasters reluctantly give up the Google alliance.
A few years ago, Alimama launched the Taobao Alliance, which is what we call Taobao. This gave us hope as webmasters. Many webmasters put Taobao ads and single pages for Taobao products. In the past few years, A certain product ranking list is really very popular. There are also experts like Jiang Junjun who earn 60,000 yuan a month, and there are many people who have a monthly income of millions, hundreds of thousands, and tens of thousands on the income list on the Taobao Alliance homepage. Now, I only joined the Taobao army last year, but within half a year of doing so, Baidu started to go crazy on Taobao websites. At the beginning of this year, Jiang Junjun’s Taobao website, which was making 60,000 yuan a month, was killed by Baidu. Taobao webmasters expressed their opinions. One piece, at this time, several of my Taobao websites also suffered the bad luck of being K or demoted. For the pitiful monthly income, we still did not give up, hoping that good maintenance and promotion can restore the weight again. While we were persisting in doing this, many people in the Taobao Alliance community reported that the loss of orders was very serious in March. I personally did not feel this situation at the time. I also discovered it in the past few days. I used my personal PID link. After purchasing the product, I still didn’t see the commission after a few days of confirmation. There was also a screenshot from a friend. It showed that a customer purchased 2 products, and only 2 express fees were shown. Could it be that the customer didn’t buy the product, so the store owner Has it been shipped? And the customer has confirmed it. This is ironclad evidence.
Many people come to customer service to complain and ask for evidence. Now isn’t there ironclad evidence? Even so, Taobao Alliance officials remain silent and do not give an answer to the vast number of Taobao webmasters, even if they say a word.
Today, when I think about the actions of these advertising alliances from the time I came into contact with the Internet to today, I feel that it is getting harder and harder to be a webmaster now. We small webmasters are tired of promoting every day, but what do we get? The money we deserve. If you can't get it and don't give an explanation, then what should we webmasters do? This should be a question that webmasters have to think about now. Either continue to make money from advertising alliances or transform. The above are my personal thoughts today. Hope it helps everyone. This article was first published by http://www.msjyl.com/ . Please indicate the source when reprinting.
Editor-in-Chief: Chen Long Author Marketing Scholar’s Personal Space