The author thinks that many people engaged in optimization work may be born in the 1980s like me, and some are even born in the 1990s. The biggest difference between us and other age groups is that we often lack life experience and do not have a certain amount of patience for some jobs. As for optimization work, it is a task that requires patience. Being impatient, we often make mistakes in the optimization process, which is simply over-optimization. So how do we optimize the optimization so that it does not lead to over-optimization? Today, the author will briefly talk about some over-optimization problems that are prone to occur during the optimization process.
1: Over-optimization of content
We can bluntly say that the content of a website is the soul of a website, and the most valuable thing in a website is the content. Content is the most direct and useful thing presented to our users. In the process of optimization, it is easy for us to be obsessed with optimizing content, which leads to over-optimization, such as keyword stacking, or filling our site with irrelevant content for optimization, etc. These will lead to over-optimization of our site, and the end result will only be to encourage growth. Regarding the content of the site, the author believes that we should insist on originality, inertia and the stability of updates. Only by creating content for users can your site go further in the long run.
2. Over-optimization of internal links
The link structure within the site is an area that optimizers will focus on optimizing. Because in theory, the links within the site are like blood vessels in our bodies, which deliver weight to our entire site. However, due to its importance, we are often prone to over-optimization problems in its optimization.
1. There are too many links on one page. In order to make more reasonable use of the role of internal links, some optimizers use a large number of internal links in one page, which often easily leads to over-optimization. The author's point of view is to do ten internal links in one content page. Links within will do.
2. Use a lot of anchor texts for the same keyword. Anchor text is recognized as the best link among all links. In order to optimize a keyword, some optimizers use this word to make a large number of anchor text links, and they are all linked to the homepage. This is a dangerous behavior. The author believes that the links of keyword anchor text should be reasonably laid out so as not to make our pages unnatural. The use of anchor text should also be diversified and should not all link to the home page.
3. Over-optimization of site code tags
Code tag optimization of the site can often help us make our optimization faster. Of course, this requires us to use it correctly. If you use code tags excessively just to speed up the optimization process, the final result will be Pull the seedlings to encourage growth. Causing over-optimization of the site. For example, when we introduce the theme of a web page, in addition to the web page title, a very important tag is h1. When search engine spiders crawl and analyze the page theme, they will usually crawl the content in the h1 tag first. Many optimizers realize that this tag will give Our keywords have good weight, so we add h1 to several keywords on the page. This application is considered over-optimized.
Of course, there are other very important tags, such as ALT tags, TAG tags, etc. We should use these tags reasonably to achieve the best results.
Regarding the optimization of the site, the author believes that we should follow the principle of step by step. If we are too eager, it will only lead to over-optimization of the site, which will eventually lead to the failure of the site. This article is compiled and edited by NTN Bearing http://www.ntn.net.cn/ . Please retain the source for reprinting.
Editor in charge: Chen Long Author skfi's personal space