External links have always been a love-hate relationship for most webmasters doing SEO. They either spend a lot of money to buy external links, or spend a lot of time working hard to build them in forums, blogs and other free resources. External links, so is there a way to improve this work to a higher level so that it does not cost money and saves time and effort? Let me give you an example to see if you can get some external link building from it. Inspiration:
A few days ago, I was chatting with a friend on the Internet. He works in marketing for a car sales company. He said that he recently organized an event: a competition between 100 people for the ultimate grand prize car. This event was promoted on local radio stations and newspapers. , aroused the enthusiasm of local car buyers. The specific method is to set the total cost of a car to 100, and then let 100 people pay for the purchase. Finally, the final ownership of the car will be determined through a lottery. The remaining 99 people who did not win can use this money to use cash coupons to buy cars or car decorations. The success of this activity is its novelty and sensational effect. The later effect is that many people who buy cars know about it. The reputation of this 4S store has increased, and the number of people visiting the store has also increased. So the two points for the success of this event are: choosing the right promotional media, and then creating a novel and sensational marketing event. In fact, what I said at the beginning today is that the purpose of this event is to express that we website builders should use formal means to build websites and quickly gather popularity.
1. It is important to choose the right online promotional media
For our SEO website, if it attracts external traffic, the first thing everyone thinks of is search engines. Although search engines are our first optimization target, in fact, what we should look for is our online promotion platform, because if If you choose the right online promotion platform, not only can this platform attract unexpected traffic, but it can also optimize search engines with twice the result with half the effort. For example, the most popular website now is the Ministry of Railways’ online ticket booking website, and their promotional media After they are released by authoritative media, their traffic through the media is soaring. At the same time, through the increase in visits, related train ticket keywords are basically ranked first on search engines, which just reflects the good and appropriate For media promotion, a good free resource for some companies is of course the B2B website promotion platform, because most of the people who browse your information here are your target customers. It is conceivable that the visitors who come through these places will, if your website If it is not done too badly, the user's stickiness will definitely be high, and the weight of the website will definitely continue to increase. Therefore, it can be said that choosing the appropriate online promotion media is crucial for website SEO.
2. Exquisite soft articles allow you to get twice the result with half the effort
Now more and more people have discovered the power of soft articles. A good soft article on the Internet can be reprinted by major media websites and reprinted by netizens. You can imagine that if you write an exquisite soft article, it will be The traffic it brings to your website is immeasurable. For example, after the webmaster's soft articles are released on A5, each webmaster will basically reprint them on their own websites, and these reprints will basically be included by Baidu. , if you leave a link to your own website in the article, then compared to when you write an article, you have made at least dozens of external links, and the weights are relatively high independent websites, then if you insist on this, Then your website's weight in search engines will definitely continue to increase.
In short, if you choose good online publicity media and you write a soft article seriously every day, then your external link building will be simplified and the complexity will be reduced. Finally, let me promote my Taobao website www.zxsf.info A5 first release. Please leave a link for reprinting. Thank you.
Editor-in-Chief: Yangyang The author’s personal space while riding a donkey on the highway