In the face of the rapid development of Internet technology, which is changing with each passing day, and different types of websites are emerging in endlessly, editors repeat their work day after day, and often feel that there is no content to edit or expand on the site. If the articles collected by conventional software are slightly processed, search engines will not buy it. The Shanghai editor shares with you the concept of "four modernizations in one" and tips for expanding articles on the editing site, so that editing on the site is no longer a problem.
General editing methods
As an SEO optimizer, SEO knowledge can only be used as a guide. The key to doing a good job in SEO is to accumulate more experience and summarize SEO rules from practice. For website editors, it is the most basic job of SEO, which is also one of the most important parts of SEO. Many on-site editor friends usually find it boring when editing a website. In this case, they collect it, expand it and correct it a little, and then publish it on the website, or combine multiple articles together and publish them in an expanded and organized manner. on the website. For professional SEO personnel, they usually have their own set of editing concepts.
Quickly and efficiently edit articles using the concept of four-in-one integration
As a complete article, it consists of four parts: title, first paragraph, main text, and last paragraph, which determine the weight of an article. If the website we build does not have a high weight as our competitors, is it impossible for our website page ranking to be ranked in front of our opponent's website? The answer is absolutely yes. Everyone knows that Baidu rankings do not only consider the weight of the website. , the weight of an article is also very important. If the content of our article is closely related to the title, and the content of the article is more valuable than its competitors, then Baidu will believe in our article more and consider us more authoritative, so our article The weight of the article is higher than the weight of the opponent's page, and Baidu's ranking is naturally higher than that of the opponent. The editor below will explain through examples how to implement the four-in-one thinking to improve the inclusion and ranking of an article.
For a website in the medical industry, if the keyword given to you is balanitis and balanitis cost, then we can use the four-in-one thinking to quickly and efficiently edit an original document of our own.
The first is the title. The title is the soul of the article. No matter whether we use hot search words or long-tail keywords as the title, the title must contain the core keyword "balanitis cost". This ensures that the title is closely linked to the relevance of the article. For example, "How much does balanitis cost?" We use this as the title.
Secondly, the first paragraph is the core of the article. By reading the first paragraph, readers can understand what the article is about. On this basis, we must also know whether an article can be included. The first paragraph is very critical. , adding keywords appropriately in the first paragraph is a very critical step. Everyone knows that the keyword density of an article is best between 2% and 8%. So how many times should the keywords appear in the first paragraph? The editor summarizes from practice Generally speaking, it is enough for the keyword to appear 1 or 2 times in the first paragraph. If it appears too many times, Baidu will think it is cheating, which will have bad results. In order to increase the pertinence of the article, we can extend the core keywords. Usually we mainly focus on the causes, treatments, harms, costs, etc. In such an article, we can apply the method we are accustomed to and insert the expanded keywords appropriately, and the first paragraph of such an article will appear:
How much does it cost to treat balanitis has always been a concern for many patients with balanitis. Nanning experts tell you that inflammation of the glans mucosa is called balanitis. The cause of balanitis is caused by pathogenic infection, local irritation and other factors. If not treated in time, balanitis can be very harmful, so the treatment of balanitis is very critical. How much does balanitis cost? Experts in Nanning pointed out that the cost of balanitis treatment is determined according to the patient's condition. Some patients require a longer course of treatment because of their more serious condition, and the demand for medication is also large, so the treatment The cost is naturally higher.
The third is the content of the article. The content of the article is an explanation of the title. Readers can solve their doubts by reading the content of the article. From the perspective of integrating four modernizations, the number of keywords appearing in the content of the article should be 2-3 times. As we said before The same principle applies. If there are too many keywords, Baidu will consider the accumulation of keywords as cheating through engine analysis, which is not conducive to Baidu's inclusion and ranking.
Finally, there is the concluding paragraph. In addition to summarizing the article, from the perspective of integrating four modernizations, keywords must also appear in the concluding paragraph. In this way, the four-in-one concept runs through the title, first paragraph, content, and last paragraph, and the distribution of keywords in an article of about 600 words is just right.
In addition, in addition to the title, first paragraph, content, and last paragraph, a web page also has the description part of the article. In order to save time and workload, most editors often use the first paragraph of the article. Our editor friends If you pay attention, the first paragraph written according to the four-in-one writing method exactly describes the content of our article. It is just right as a description of the page, which also saves the workload of our editors.
Through the editor's practical experience, I have summarized the four-in-one article editing method, which not only meets the search engine inclusion requirements, but also greatly improves the speed and quality of editors in editing and expanding website content. If you are still wondering how to expand the website efficiently and quickly , don’t give it a try, for SEO, the method is just a guide, the key lies in the accumulation of practice and experience. Okay, enough nonsense. I don’t have a deep understanding of SEO and am in the learning stage. I hope everyone can help each other and make progress together. Nanning Zhongshan Hospital: http://www. malejk. com/. Please be sure to keep the URL when reprinting, thank you very much.
Editor-in-Chief: Yangyang The author’s personal space of seizing the tail of youth