Nowadays, a large part of those who do SEO are serving corporate websites, but if you think about it carefully, the SEO of corporate websites does not have much technical content. No matter what industry you are in, there will always be various details that have not been optimized when analyzing your competitors. , but a site with a better ranking than yours appears. There are too many corporate sites that don’t care about the structure, URL, robots, sitemap, layout, original external links... Many websites use a set of programs to directly set a template, and do not do staticization. The content is not updated very much, and there are very few external links, but the ranking is very strong. If this site happens to block your signature, and you happen to be the kind of person who spends every day worrying about external links and racking your brains to write original works. But there is still no hope for the SEOER. I don’t think many people will be calm when faced with this situation~
There are usually a few points when encountering this kind of situation, and the summary may not be comprehensive.
1. Competitors may not necessarily adopt conventional SEO strategies. They may be cooperating with multiple B2B companies, or may be gold members of several B2B companies. In this way, you may not be able to search for external links, or if you search for them, you may feel that the quantity is too small. Consider~~~
2. Competitors have a strong advantage in one of them, but we have not seen it. For example, the website is very long, there are many users, and the content is very good, although it is very small~~
3. Your own reasons account for a big part! Every morning when you wake up and turn on the computer, you start making external links, and go to QQ to exchange friend links. There seems to be no pattern to follow. After posting external links for a while, you get tired, and then you don’t want to post. , and then I don’t know what to do, just stare in a daze? Look at the nutritious words that are filled with forums now? Most of us are making the same mistake: - No plan!!! This is how we go. The path of SEO is wrong. SEO is not something that is common to all. Each industry has its own rules to follow. If you think you are working hard, the results often fall short of expectations. Your body is tired and your heart is even more tired!!
If you do not consider other factors, but from a technical perspective, the SEO focus of the enterprise website is definitely on external links. There is nothing to say about this, but the word external links is too big. It does not mean that if you send a lot of external links, it will definitely If others rank well, quantity is not a criterion! Never think about taking out a piece of data from SEO to compare with others. If the quantity exceeds him, the ranking will surpass him. If you have such an idea, then You are destined to be in tragedy!!
Let’s not talk about technology here, let’s talk about how we should face the job of SEO. I have seen too many SEOers who have just started to get up and look at the rankings every day, and then complain about why the external links they send do not work. ?While opening the document and continuing yesterday’s external link release, I’m looking for new external links... It’s like this every day, sulking at external links, but it has no effect. If you don’t worry, your boss should be anxious too! SEO workbook It shouldn’t be so hard, all we lack is planning.
Here are some small ideas. If you feel something is wrong, you can just laugh it off:
1. When you first take over a website, you must first take a look at the competition and website conditions.
2. Make a rough external link construction plan. This plan should be made into a text document with clear items one by one, including external link type, quantity, completion time, collection ratio, occupied time, etc.
3. Once you make a plan for external links, you don’t need to worry about anything anymore. You only need to execute it according to the instructions every day. Of course, when we set up the plan, we only need to arrange half a day or even a third of the time to do it. The effect is absolutely It’s better than sending external links blindly and irregularly before!
4. Use the remaining time to learn other people’s experience and skills, and analyze the changing patterns of competitor websites, including external link content and website structure. If it remains unchanged for a long time, then you should be happy that you will definitely leave him far away in the future. If you find any changes, you should record them. This will be a good inspiration for your own SEO thinking!
My small website ( www.renherl.com ) follows the plan. Basically, one or two hours a day is enough. Although the ranking is not very good, it is still stable on the homepage. The website on the homepage often changes a lot. It’s hard to find anyone who stays on the home page for a long time. Although there are one or two who are ahead of me from time to time, in the long run they cannot be my rival!
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