In search engine network promotion, no matter which industry or website optimization we can hear "long tail keywords", which shows the importance of long tail keywords in SEO optimization, but many novice friends may not even know the concept of long tail keywords. It’s not very clear! Today, the author will give some rough knowledge about long-tail keywords to my novice friends.
First, let’s talk about what are long-tail keywords?
Baidu Encyclopedia has a detailed explanation. Here is a simple quote and explanation: "Keywords that are not target keywords on the website but can also bring search traffic are called long-tail keywords." The author believes that long-tail keywords can be understood this way: words with little competition, clear goals, and a certain search volume.
Let’s give a brief explanation based on the medical industry: For example, if there is a website for a gynecological hospital in a certain area, we usually add the hospital by region, or add the attending department and the name of the disease as the target keywords, such as: Shenzhen Gynecological Hospital, this is what we The target keywords have relatively high competition and relatively high search index. We can focus on this target keyword: Shenzhen gynecological disease treatment hospital, Shenzhen adnexitis treatment hospital which is the best and other similar words, the competition is small, the search target is relatively clear, and there is a certain search volume, which is what we usually call Long tail keywords.
Why do we need long-tail keywords?
In fact, as explained above, 1. The competition is small and relatively speaking, we don’t need to spend a lot of energy to optimize it. 2. The conversion rate is higher if the goal is clear. Maybe the users who search for "Shenzhen Gynecology Hospital" just want to know the relevant knowledge of Shenzhen's gynecology industry, but 80% of the users who search for "Which hospital in Shenzhen is good for treating adnexitis" have disease treatment needs. 3. Having a certain search volume can bring us direct benefits and brand expansion. Personally, I think that any searchable word can be used as your long-tail keyword. If a long-tail word can only bring you 1 IP per day, it is very small and insignificant. But buddy, what about 1,000 words? For medical websites, this is just money spent. Of course, you may say that 1,000 words is unrealistic, but as long as you persevere, if you dig out one word a day, there are 365 words a year. Not every word will only bring you 1 IP. What's more, some Long-tail words can bring you more traffic than the target words in one day. Of course, this is just the author’s personal opinion. SEO requires practical operations, so remember.
So how do we dig out long-tail keywords?
Continuing to talk about my own way of thinking and operation, there should be many ways to explore you. 1. Add region to keywords. Add questions. 2. Check your traffic statistics more and you will get unexpected gains. 3. Use the keyword expansion tool to judge and choose some words yourself. I won’t go into details here. We are all grown up. No matter what we learn, what we learn should be thinking, not the one plus one must equal two in elementary school; even we can make “wrong” words and make long-tail words such as : "Accessory Hospital"
Finally, let’s talk about how to optimize long-tail keywords.
Before creating long-tail keywords, you must ensure that your articles related to long-tail keywords are included by the engine. If they are not included, if you create 20,000 long-tail keywords on your website, it will be like eunuchs going to brothels. Here are some issues to pay attention to: 1. The overall optimization of the website is not bad. Not to mention how good the website ranking must be, at least the engine must be updated frequently and snapshots must be kept up (again, the engine must include your internal page articles) 2. The content of long-tail keyword internal pages must be well done. You cannot just go online and copy an article that has been circulated around or has nothing to do with long-tail keywords. Personally, I think it is best to be original, with pictures and text. 3. Do a good job of internal linking. Other pages mention the link to this long-tail word. Don’t be deliberate, just let it go naturally. The other H1, title, Description, etc. will not be discussed in detail.
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