On-site optimization is the core technology of SEO, and the core work of on-site optimization is to reasonably allocate the weight of the page. So how does Baidu allocate weights to website pages? We know that Baidu values user experience, and page activity is the thing that best reflects the user experience of the page, so it is most important to control Baidu's allocation of page weights. The job is to control the activity of the page.
The pv value of a page is the value that best reflects the activity of the page. So in the final analysis, to control the distribution of page weight, you must control the pv value of the page. The most ideal situation is to let important pages get more pv, and let less important pages get less pv. This allows Baidu's weight to be distributed according to your ideal plan. This is actually a kind of on-site optimization work based on Baidu's algorithm.
How to control the pv value of the page
In fact, it is not difficult to do it. The most important thing is a data analysis job.
You can use Baidu Statistics or Google Analytics to track the pv value of each page of the website, and then find the top 20 or top 30 (according to the number of pages you use for long-tail words) pv pages. Then analyze other values of these pages, including: page bounce rate, page conversion rate, page type, page title and content.
Analyzing the bounce rate and conversion rate of the page is the core of this data analysis work. By understanding the bounce rate and conversion rate of the page, we can make targeted placement of links within the site. Pages with low bounce rates and high conversion rates can be allocated more internal link resources on the website, while pages with high bounce rates and low conversion rates can be allocated less resources. Thereby controlling the pv value of different pages.
in addition. Analyzing page types allows you to block some pages that are unimportant or cannot be used for long-tail keywords, and prevent these pages from allocating weight to the website. For example, registration pages, shopping cart pages, order inquiry pages, etc., the pv values of these pages will be very high. If they are not blocked, too much weight will be lost.
The purpose of analyzing the title and content of the page is to select keywords more accurately. Sometimes, we may not use these very important pages well as keywords. We need to target the content and titles of these pages with high PV values. Make an optimization.
It is best to do this data analysis work multiple times and then adjust the page, which will be more accurate.
Maybe when it comes to controlling the pv value of a page, a question that many people will think of is whether brushing the pv value of the page can also increase the weight of the page?
Obviously not. The reason is very simple. The page weight of a website is a relatively fixed value. When you brush the pv value of a certain page, it will not increase the weight of the entire site. Brushing the pv value of the page can only increase the importance of your page in the entire website. It may increase the weight assigned to this page to a certain extent, but at the same time, it will also reduce the weight of other internal pages of the website. weight. Therefore, brushing PV to increase the weight of the page is definitely not advisable. Moreover, if the method of brushing PV is improper, it may also cause the page to be demoted. The gain is not worth the loss.
To sum up, the pv value of the page will be a very important factor in determining the weight of the website page. If the pv value is well utilized, it will be a beneficial weapon for your on-site optimization. The method is that we can judge whether the page is a good user experience by analyzing the characteristics of the page itself, such as conversion rate, bounce rate, etc., and then use the internal link resources of the website itself to give different displays to different pages, thereby affecting the page. The weight assigned. The full text is submitted by http://www.aidai.com/Aidai.com . Please provide the source link for reprinting.
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