Anyone who builds websites knows that Baidu has a keyword bidding ranking, which is a paid promotion method. Many corporate sites and e-commerce sites will choose to do Baidu keyword bidding because they can get the maximum return in the shortest time. Summarizing 2 years of Baidu bidding experience, I found that most companies do not have dedicated personnel to manage bidding accounts. They often set a price for the first time and then leave it untouched, or they directly leave it to Baidu's official bidding specialists to manage the account. . First of all, this is very risky and will cost a lot of money without a high return. Today I’m here to talk to you about Baidu bidding techniques. We hope that everyone can get the maximum return by spending the minimum amount of money.
First, personal account settings. Each account has a daily budget. You can set how much you plan to spend in a day. There is also a promotion area. You can promote where your customers are mainly concentrated. If you are rich and don't care, please ignore this. Pass. There is a basic setting in other account settings, which is: after the administrator submits keywords/ideas for you, select 24-hour confirmation, because Baidu bidding specialists sometimes change your account for some reason. If it is confirmed immediately, It takes effect immediately. Another option is to exclude ip and fill in your own IP address, because you have to do tests frequently. If you don't exclude it, you will also incur charges for clicking on it.
Second, the list of promotion plans should be segmented. Here are more keywords. If you make a lot of keywords, you must subdivide them well so that they are easy to manage. The keywords under each promotion unit must conform to the theme, and do not place keywords randomly. Don’t use unit bids or campaign bids; bid each keyword individually. If there are a lot of keywords, use Baidu Bidding Assistant to manage them in batches (if there are not many keywords, it is still recommended that you adjust prices manually). The description of creativity is actually very simple. Look at how your competitors describe creativity. The quality of creativity depends on the matching degree of your creativity and your bid. The creativity should be tempting and attract others to click. Regarding creative description skills, there will be relevant prompts in the Baidu bidding account (the creative should appear with the keywords you made and insert wildcards), so I won’t go into details here! Keyword selection, bidding comes with a keyword recommendation tool, it is recommended not to automatically Add it, take a look at it yourself, and add it in a targeted way. If the competition is particularly fierce, there is no need to choose keywords. You can choose related long-tail keywords. If the website's natural ranking keywords are already in a good position, there is no need to do Baidu bidding.
Third, the hive system comes with its own tools. Don’t completely trust the few gadgets in the bidding system, especially the estimation tools. You can use them, but don’t rely on them completely. Everyone knows that after CCTV exposed Baidu’s bidding, Baidu launched the Fengchao system. It is undeniable that the Fengchao system is indeed very good. There is an optimization suggestion in the Fengchao system. Don’t blindly follow the prompts. You should carefully check whether what is recommended for you is suitable for you. Make use of several data analysis tools of Fengchao System, especially data reports and conversion tracking. Develop the habit of downloading data reports every day and analyze the data from the previous day, so that you can improve your bidding strategy in a timely manner. It is important to analyze the account data every day.
Fourth, Baidu bidding specialist. Each account has an official Baidu bidding specialist. They will call you regularly, such as reminding you to bid, remind you to add keywords, or remind you to top up. Never entrust your account to a Baidu bidding specialist, because that will waste you a lot of money. You can ask a Baidu bidding specialist to recommend keywords and creative descriptions to you, but be sure to ask him not to enable these keywords and not to bid on these words. , as long as they bid the absolute highest price. Be sure to ask for it, review it yourself, and bid yourself.
Fifth, where is the best position for keyword ranking? Many people think that Baidu bidding should rank keywords first so that people can see them first, but this is not the case. The price of the first page is high, and the click error rate is extremely high. Basically, others will click on it when they see the first page, and then close it quickly. Every consumer will not decide to buy after seeing the first page, and will often close the page. Look down. So I think there are two best positions for keyword bidding rankings. One is the 3.4.5.6 position on the homepage. Consumers like to compare shopping. Basically, they will have the desire to buy when they reach the 3.4.5.6 position. These four The price of this position will not be very high, and the other one is for more attentive consumers, because there are still some consumers who will read many websites. This position is 2.3 on the right side of the second page. After consumers have read Baidu’s If you don't find anything suitable on the first page, you will turn to the second page. The first thing that comes into view when you turn to the second page is the 2.3 digits on the right. If you don't believe me, you can try it.
Sixth, keyword price adjustment skills. I was doing bidding and adjusted the price in two periods. I won’t grab keyword rankings in the morning. Because of its limited strength, it cannot defeat those giants. I choose to adjust the price for the first time at noon, because the bids are relatively high in the morning and the competition is fierce. Many people who do Baidu bidding will spend their daily budget in the morning, so you can bid at noon to grab the position. I chose to adjust the price for the second time around 6 p.m. At that time, the competition is the smallest in the day, so I can spend the least money and get the highest ranking. Because of this time, 90% of the website’s daily budget has been spent! What about keywords? The bid is right. This depends on the location you need. If there are not many words, adjust the price in units of cents. If there are a lot of words, use Baidu Bidding Assistant to adjust the price in batches. I used to press show, and it was OK if I could show off. I basically didn’t compete for positions, except in the afternoon when the competition was not very strong.
The above is my little experience in Baidu bidding. Finally, I would like to remind everyone that you must be patient and careful when doing Baidu bidding. I hope that after reading this, everyone can really spend the least amount of money and get the greatest return. This article is original by me, please indicate the source when reprinting it (Hefei SEO: http://www.ec0551.com ).
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