Many webmasters saw this title and thought I was talking about some abnormal black hat methods. What I will share with you below are normal optimization methods, not black hats. We have a very wide range of problems during optimization. For example, we could originally improve the ranking of a keyword in a month through normal optimization methods. However, because many of our webmasters ignored many factors or performed many abnormal operations during operation, our keyword ranking cycle was greatly affected. It has grown greatly. It could have been done in one month but it took two months. Today I will share with you what factors we should pay attention to to ensure that our keyword ranking cycle can be normal.
1. There are misunderstandings in the early website layout strategy
1. One factor I want to tell you here is that when our website is still under construction and not yet online, we should locate keywords and publish some anchor text external links for our keywords.
There are two obvious advantages to doing this: <1> It will not waste our human resources. Many people have nothing to do when they finish the sketch when building a new website. This can make us slightly ahead of our competitors. <2>Doing this can shorten the growth cycle of our high-weight external links, because search engines calculate external links periodically. We make targeted external link anchor text connections before the website is online. Wait until we After the website is online, our weight will naturally come.
2. The misunderstanding of making a large number of friendly links in the first month of a new website
What I want to tell you here is that we should be very cautious when making friendly links one month before the new website is launched. If our new website is online and wants to accumulate weight by making a large number of friendly links for one month, this method is obviously cheating. Penalized by search engines, but having said that, let’s look at the first point. If our new site adopts the first point before going online and makes targeted anchor text links, then our new site can be properly Make some friendly links, you can do about 10 a month, but it still can't be too high-profile.
3. Operations within the website
When operating the site, we must keep in mind four words: "It's better to have less content than to overload it." If we can't think of suitable content to put on it, we'd rather not do it.
<1> To purify the internal links in the text, we should not arbitrarily add some keywords to our content to point to our homepage. This is very stupid. At the same time, we should not add keywords at the bottom of our homepage. There are many keyword backlinks, and adding one keyword backlink at the bottom is enough.
<2>The number of list recommendations in the main text should be controlled so that the number of list items cannot be too high. This will not only increase the selection cost for users, but also be very unreasonable for the distribution of weights within our site.
<3> Content construction When it comes to content construction, we have to say that there are many corporate websites now. Most of them are the same, with a lot of corporate news and other useless content that is updated every day, without studying the real needs of customers, resulting in The large-scale loss of customers has also greatly increased the ranking cycle of the website. It is best not to do corporate news and information on corporate websites. For the layout of our content, we mainly consider whether customers have rigid content needs and put users first. benchmark.
2. Strategic misunderstandings regarding external links
Many bosses and SEO directors today have very wrong assessment standards for external link specialists. Some managers mistakenly regard Baidu-related domains as external links and focus on the growth of Baidu-related domains, while others focus on the pure number of external links. growth. So how should we set assessment standards for our external links and how should we train our subordinates? The main aspects are as follows.
1. Assessment of forum posts. Our assessment criteria for forum posts are very simple, which is to assess the number of replies and views of the post. We use one week as a cycle, or the cycle can be shortened to three days as a cycle. A popular post will get a lot of replies in about three days, while an unpopular post will disappear in about two days. We use these standards to assess the quality of our external links.
2. Regarding the assessment of blog external links, there are several points for the assessment of blog external links, mainly the number of shares and interactions. When it comes to details, it is the number of blog likes, reprints, comments and page views. This principle and the assessment standards of posts It’s almost the same, focusing on blog sharing and interaction.
3. Assessment of high-weight friendly links. For the assessment of friendly links, we mainly look at the quality of the other party's website, whether there are any shortcomings in optimization, whether the title is standard, how the content quality is, how the layout of internal links is, and whether there are There is no cheating and a series of detailed factor inspections.
3. Reasonable promotion methods for the website
When we do website optimization, our most valuable keywords are not our core keywords, because customers who search for core keywords get many websites, and customers can choose from many, so the most valuable keywords are ours Brand keywords, for example: For example, if you search for a keyword and enter a website, you find what you want on this website, so you remember the name of this website, but the next time you search, you If you can't find this website, you will find a way to search for this website. This is the importance of brand keywords, because you will usually be ranked first when searching for brand keywords. When it comes more and more, it means your website is valuable.
Promotion methods We mainly use common marketing methods in search engines to promote our brand words. For example, with the help of Baidu Zhizhi, many people now try to leave their phone numbers and URLs when doing Baidu Zhizhi. In fact, these are wrong. We What we should do is to step into the role of the questioner and use personal experience and real cases to subtly launch our brand. No phone calls or website addresses are needed. This kind of promotion is the way to go.
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