I recently installed Baidu Statistics, and it’s hard to choose between 51la. Baidu Statistics provides richer functions, while 51la has several years of data. Let’s take a look at some simple comparisons first.
1: Comparison of basic functions
Baidu Statistics has multiple style options and can hide icons, but 51la only has one. Baidu statistics can be called using JS files. 51la cannot hide the icons using JS and the data is inaccurate, which will lead to page confusion.
2: Code loading speed comparison
Comparing these three statistics through YSlow, we can find from the above figure that Baidu Statistics sent three requests to the server, and 51la and Analytics sent two requests each (note: one request will be sent when exiting the browser).
Among them, due to well-known reasons, Analytics takes the longest code time, reaching 204ms, followed by 151ms, and Baidu has the shortest time of 60ms (note: this data varies from person to person and is for reference only).
3: Data accuracy
In terms of IP and UV statistics, Baidu statistics are lower than 51la. According to my blog, there are about 200 less. This may be due to different definitions.
Regarding the accuracy of statistical data, I think it is necessary to elaborate:
Almost all statistical tools have differences. Among them, Analytics counts the most traffic, followed by CNZZ and 51la. Baidu counts the least traffic.
In Baidu Statistics, when a visitor enters your website N times (N>1) within 30 minutes without closing the browser, Baidu Statistics will count it as 1 visit, while many other statistical software will count it as N visits. .
Baidu Statistics is based on cookies. When a js script is requested, a permanent cookie will be saved in your computer, which serves as your user ID. If the browser disables COOKIE, the corresponding statistical software cannot obtain access data, but the tracking method based on COOKIE can exclude clicks from spider programs and other sources.
There are currently two main tracking methods. The first is based on COOKIE; the other is based on IP+user agent. Both methods have their own pros and cons. The method based on IP + user agent generally analyzes log files to obtain data, but it cannot exclude clicks from spider programs and other sources, and the traffic data obtained is usually higher than the tracking method based on COOKIE.
4: Comparison of traffic sources
Search engine traffic: Baidu source, Baidu statistics is 20 less than 51la. Google sources are 40 fewer than 51la, and Sogou, Soso, and Bing are about 10 fewer.
Direct traffic: Baidu statistics are nearly 200 more than 51la.
Referral traffic: Baidu statistics are 300 less than 51la. However, Baidu Statistics can display the source entry page and historical trends. More detailed than 51.
5: Search keyword comparison
The search terms in Baidu statistics are generally 10-20 times more than those in 51la. It can also display unknown words and phrases that have been brushed. At the same time, Baidu Statistics also has the function of predetermined search terms, which can be sent regularly and downloaded.
6: Features
(1) On the second day after installing Baidu Statistics, dozens of blog entries were added, and most of these entries were concentrated on tags and single pages that were rarely used. I'm not sure if this has something to do with Baidu Statistics. These pages with almost no visits may have attracted the spider's attention from Baidu Statistics. ps: Later, these included pages disappeared. It can be roughly judged that Baidu statistics has nothing to do with the inclusion.
(2) The page heat map can indeed guide users on what to click and where to place ads.
(3) The conversion path is equivalent to setting tasks for yourself, and you can evaluate the effectiveness of website promotion.
(4) Upstream and downstream of the page, I feel Alexa’s statistics are more convenient.
(5) There are also "advertising tracking", "SEO suggestions", "Baidu index volume query", and "website speed diagnosis"
Summarize:
As a veteran statistical tool, I have been using 51la for many years. Now 51la still mainly focuses on counting functions. If it is simply a website traffic recording function, 51la can meet the needs very well. It also has some functions of analyzing website traffic.
Baidu Statistics and Analytics have the same positioning, which lies in traffic analysis, not just pure traffic statistics. So what you see more on the interface are "number of visitors (UV)" and "number of views (PV)".
Author: Lu Songsong
URL of this article: http://lusongsong.com/reed/448.html
Editor in charge: Chen Long Author Lu Songsong's personal space on the blog