SEO can make keyword rankings rise, but it is not easy to maintain rankings, especially with the increase in industry competitors. Keywords that may have been the best for a year or two are now being squeezed out by competitors. , in fact, this is a very normal phenomenon. It is impossible to maintain the ranking. Even for high-weight websites, as long as there are competitors, the ranking may be squeezed.
The instability of SEO rankings often makes many webmasters fearful. How can we let our websites get rid of the constraints of SEO, or how to reduce the impact of declining rankings? Shanghai Website Construction Co-Category Network thinks that in general it can be divided into For the following three points:
1. Build a strong brand
The brand concept must exist in every webmaster, and the most important things of the website cannot be forgotten for the sake of ranking. The construction of the website brand can allow many users to enter the website by entering brand words. Once the keyword ranking of our website drops, users may Our website cannot be found. At this time, as long as users remember our website name, they may find the website through the website name. Of course, such websites are usually when the keyword rankings are relatively good in the early stage, such as community type. Women’s fashion media Meilishuo has a daily search volume of over 100,000:
2. Make the website a high-authority site
It is a well-known fact that every algorithm change will affect some websites with lower weights, because new sites have low weights and poor trust, and may still be within the focus of search engines; while websites with high weights generally The impact of search engines is generally relatively small. As long as there are no strong competitors, the ranking is very stable. Therefore, in the process of website optimization, in addition to being cautious, the veteran Shanghai website construction company Xiece Network reminds everyone that they must also strengthen Of course, the quantity and quality of website optimization are also very important. The principle of optimizing the website is very suitable for use in SEO, website content creation, exchange of friendly links, release of external links, etc. This is all true. If you want to make the website become In addition to optimizing every detail of a high-weighted site, you must also learn to wait patiently. Search engines cannot favor your website in a short time and require a long period of inspection.
Of course, websites with high weight cannot be said to be completely free from the constraints of SEO. They can only be said to have reduced the impact of algorithm changes. Compared with new sites, they have said goodbye to this constraint.
3. Use other marketing methods
SEO is just the tip of the iceberg of Internet influence. In addition to SEO, there are many other ways to promote our website. When we regard the website as a platform for product display and transactions, we use soft articles, forum comments, QQ groups, etc. to promote it. The effect is not worse than SEO; now many friends who are Taobao customers use Baidu to attract traffic and introduce customers to the website. This is a very effective method. Another example is that many customers directly use Baidu bidding promotion to sell products and services. Although it may require a certain cost, as long as the results are good, there is no need to worry about the website every day.
In addition to SEO, there are many, many marketing methods. Each industry is different, and the suitable marketing methods may also be different; but each industry can combine SEO to build a website, and combine SEO with other marketing methods. For the website It is a very helpful method. After all, SEO is a relatively cheap promotion method. Once the keywords are ranked, the stability is quite good.
This article is published by the Shanghai Website Production Co-Contribution Network ( http://www.580plan.com/info/wangzhanyouhua/4418.html ). Please indicate the source in the form of a link when reprinting, thank you!
Editor in charge: Chen Long Author A Tao’s personal space