Recently, Baidu released the "Web 2.0 Anti-Spam Detailed Guide". In fact, anti-spam content is nothing new. Spam articles are regarded as the focus of investigation on both Baidu and Google. Today I will share my research experience on the relationship between article structure and website SEO.
I have seen many SEO personnel before. During the website optimization process, they also added many original articles to the website. Some company websites even have mostly original articles. There are many sources of articles, including internal company information and translations of some foreign industry news, which are easily accessible to external SEO staff. However, a problem arises. A website with a large number of original articles still cannot rank high. After the author's research, it was found that it was largely due to problems with the structure of the article.
1. Article length and structure affect rankings
Let’s first take a look at the content of Baidu Encyclopedia articles. The length and structure determine the quality of the content. Excluding the influence of Baidu's own products, if you look at the ranking of Encyclopedia in Google, you will find that pages with long articles and pages with smooth and easy-to-read sentences can all have good rankings. On the contrary, the content is short, packed with text, and contains typos. Although it ranks well in Baidu, it cannot be seen in Google. Regardless of Baidu or Google, they will adopt such a mechanism when evaluating website content. You will find this if you review your website carefully.
For another example, webmaster friends who understand the importance of original content will also go to great lengths to find the source of original articles. By scanning books or intercepting novel paragraphs, and adding some keyword characters or garbled characters, it becomes a method to quickly generate original articles. I believe many webmasters have seen such websites. If you check it with webmaster tools, you will find that the inclusion and ranking are not ideal.
2. Change the way articles are written to give full play to the SEO effectiveness of original content
I still remember when I was in elementary school, I asked the teacher to teach me how to write an essay. There are a few key points: 1. The number of words in the article should not be less than 800 words; 2. The article needs to have a subtitle, obvious paragraphs, and a clear theme; 3. Use quotation marks in important places and separate them into separate paragraphs. (or bold); 4. One point must have punctuation marks; 5. The article should not have too many typos and typos.
By following the above five principles, you can show search engines that your content is truly original. Think about it, can your website content achieve these points?
An article should have at least 500 words to explain a problem clearly. A good article can make it easy for users to read and capture the central idea. It should at least have clear paragraphs to get to the point. Excellent articles use pictures and texts to explain a problem, and explain a problem from different aspects.
When writing articles, always think about them for users to read, not just for feeding spiders. Take a look at some SEO blogs, such as Mou Changqing, Lu Songsong, etc., who can improve their blog content based on the above five points. Even if the update intensity cannot be guaranteed to be updated every day, just considering the text content structure, it can obtain a high weight.
In short, when writing articles to update the website, everyone should think about their own purposes. Don't be original for the sake of originality. It is much better to enrich the content of an article than to end it hastily with two or three paragraphs per article.
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