Why should external links and promotion be discussed together? Some friends may ask this. That’s because these two items are the most important factors that affect website rankings. Moreover, there are many similarities between the two, and they have a mutually reinforcing relationship. The author often tells my friends to build promotional external links, because a large part of the quality of external links has been determined by users (I once wrote before that "the weight of external links has reached the era where users have the final say"). The deciding factor is clicks. The more times you click on your link, it proves that your link can solve user problems, and the quality will naturally be higher. Therefore, the best way for search engines to judge the quality of external links is to look at the activity of the link (that is, clicks). Therefore, when we make external links, we must think about making promotion-type external links. First, I will explain the relationship between external links and promotion clearly to make it easier to talk about the time factor later.
Nowadays, those who do online marketing like to talk about precision marketing, and the most important point in precision marketing is the time factor. A common saying in love is to meet the right person at the right time, so in online marketing we also need to do the right thing at the right time. In other words, you need to be familiar with the online time of your main user groups, and it is the online time of most Internet users. For example, Taobao previously released data on online shopping time. There were three peaks in online shopping time in a day. The first one is from 12 o'clock to 14 o'clock, the second one is from 17 o'clock to 19 o'clock, and the third one is from 21 o'clock to 22:30, which is probably the case.
If we know that this time point is the peak of online shopping for users, then we will naturally choose to promote it during the peak time of online shopping. Only in this way can we maximize our benefits. For example, we are working on Taobao, and everyone knows that the ranking of Taobao baby information is closely related to the time when it is removed from the shelves. At this time, we can rank the baby at the top during the peak time of the Internet crowd, so as to obtain maximum benefits. If your product is removed from the shelves at two o'clock in the morning, when everyone is asleep at this time, how can you see your product's information? Therefore, we must promote our products during the peak period when users are online. Only in this way can we Let's get the maximum benefit. Of course, different industries may have different peak periods for Internet users. As Internet marketers, we should first find out the time when user groups in our industry are active online.
In fact, the same is true for forum external links. Everyone knows that only a high-quality article will produce high-quality external links. So what do we mean by high-quality articles? Those articles in forums that have added prestige and popularity, the articles that have received the most clicks, and the articles that have received the most interactive replies are high-quality articles. And what is all this based on? The premise is that it is not the most active time of the forum. People like us in the Internet marketing field like to stay up late. You post at two or three o'clock in the evening, when people are sleeping. We all know that the ranking of forum posts is based on the time of publication, with the latest posted at the top. Think about it, if you post a post while others are sleeping, it will be forgotten the next day. So we can save the written articles first and send them out when people are surfing the Internet at peak times.
Of course, we have to discover the rules for things that are released at fixed times and at fixed points. For example, some forums have set times for publishing tutorials. At this time, we only need to find out the release time and grab a sofa. It plays a very important role in promotion and external links, because if the forum external link reply is not on the first page, it will basically fail. , especially if you want to use replies for promotion. And if we can reply to the first few in these download-type tutorials, it will be quite effective for external links and promotion. Because generally as long as there are valuable tutorials, many people will download them, and usually people who download them will need to reply. Once more people reply, the post will become popular, and the quality of the links will increase as soon as it becomes popular. Once it becomes popular, the information you promote will be seen by more people.
I hope that the above three cases will make everyone pay attention to time when doing website promotion or sending out links, grasp the time well, and maximize our work efficiency. Finally, I hope everyone can do the right thing at the right time. The above content is originally published by the China Card Making Network http://www.ka32.com/ , and is the first release for A5. I hope it can provide some guidance to everyone, thank you.
(Editor in charge: momo) The author’s personal space collecting the funniest jokes on Weibo in 2012