Preliminary summary: If you want to spend less money than your competitors, get a better ranking than your competitors, and maximize your conversion rate, you must be more careful, patient, and diligent than your competitors, and don’t ask for more every day. Just seek quality and develop the habit of analyzing data every day!
Baidu Bidding - A First Look at the Clues
1. Baidu Bidding - Discussion on Keyword Selection
A high index does not necessarily mean a high conversion rate, and a low index does not necessarily mean a low conversion rate; traffic and transaction volume are not directly proportional, and must be analyzed in two; preventing malicious clicks and invalid clicks depends on your selection of keywords. Before writing a word, you need to figure out how you plan to deal with the person you bring in with this word! Whether you want him to leave after just one look, or whether to make him cry and find some money for you, this is a skill!
For example: I currently need to bid on two websites, Ningxia Gynecology Hospital and Ningxia Vitiligo Treatment; then for them, when formulating keywords, they must first focus on gynecology and vitiligo to expand long-tail keywords, and secondly focus on Types of gynecological diseases and types of vitiligo are used as bidding target words. Finally, analyze the competitors and dismember the competitors - I mean dismember their creativity, so as to be better than others!
2. Baidu Bidding - Discussion on Promotion Plan and Unit Division
The promotion plan and unit division directly affect creative writing, so I think the plan should be divided into two parts, one is the main promotion plan, and the other is the affiliate plan. The main promotion plan is based on industry keywords, and the affiliate plan is based on internal activities. Looking at the plans and unit divisions of Ningxia Gynecology Hospital and Ningxia Vitiligo Hospital, what is missing now is the subsidiary plan, which needs to be improved urgently.
If unit division only focuses on the relevance of keywords, it will increase the cost of creative writing - that is, time and ability! This occurs because the word lengths of related keywords vary greatly, which will lead to creative descriptions after matching. Incomplete and unclear sentences - and this symptom directly affects the quality! Therefore, my suggestion is that the units under each plan should be divided according to the number of keywords - for example: within 5 words, 5- The 8 words are either divided into question-and-answer format or phrase format.
3. Baidu Bidding—Things to Note in Creative Writing
No matter how good the idea is, it is impossible to match 10 keywords and still achieve smooth sentences and complete meaning. Therefore, after the unit division is accurate, we'd better match 5 keywords to one idea. In addition, don't let anything happen. Just set it up with one click! Set the keyword price with one click, and everything will be matched with one click. This is unreasonable. The consequence of this is that you spend more money than others, and the gains you get are far less than others.
Final summary: To do Baidu bidding, you either don’t do it. To do it, you have to put in effort and time. The most powerful weapon to defeat your competitors is that they are studying the world’s invincible technology, while you are doing things in a down-to-earth manner.
(Editor: Yang Yang) Personal space of the author Li Xuezhi