I have actually wanted to write an article about increasing website visitor stickiness for a long time, but I have been busy with other things and have not started writing it yet. It was not until Guangzhou Evergrande Football Club officially announced at 15:00 on May 2, 2012, that it had officially signed a contract with this season’s defending Bundesliga champion Borussia Dortmund forward Lucas Ramón Barrios (full name Lucas Ramón Barrios). After signing the contract, Evergrande's official website was instantly inaccessible. The webpage prompted a "Too many connections" error. The number of connections exceeded the value set by MySQL. The website encountered a database connection problem. Technical personnel should optimize the configuration of the MySQL server. We will not discuss how to modify this issue now. What I want to say is that it is a torture for fans who are eager to know the latest news. As we all know, the term is a conventional name on the Internet for the website held by the organizer. It expresses the exclusive will of the website organizer and carries the meaning of exclusive authority. The official website is the official publishing platform, from which we can get the "most accurate", "timely" and "most authoritative" information. Now that the official website is inaccessible, the authenticity of the news cannot be determined, leaving fans with nothing but suffering. When this happens, it is very bad for increasing visitor stickiness.
How can official websites or corporate websites increase visitor stickiness? Let’s discuss this from the following aspects:
The technical negligence of technicians is completely avoidable. We will not discuss it too much. What we want to say is closely related to customers.
1. The domain name address of the website should be easy to remember.
The website address is what we usually call the domain name. Through practice, we have found that the most important thing for a website is to be concise and easy to understand, and do not pursue personality by adding special symbols, etc. From the perspective of website optimization, the website domain name should: The trick for the preferred website address to be related to the website theme is to use the "-" symbol. In the eyes of search engines, this is a separator and can make the meaning of your domain name clear.
2. The content of the website must be beneficial to customers
Content updates on the website should not only take into account SEO optimization, but also consider customer preferences. Our ultimate goal is for customers to stay on our website, and we cannot blindly pursue the arrival of Baidu spiders. The content of a website is the soul of a website. After all, customers come to your website to find information that is useful to them. Therefore, the most important point of web design is to provide customers with high-quality original content. The so-called high quality refers to your The content is indeed very helpful to customers after reading it. The so-called original content means that your content is unique and cannot be found on other websites.
3. The interface of the website should attract customers’ attention.
The interface design of the website requires us to consider the user experience as much as possible. The user experience includes many aspects. The first is the layout design of the web page. As a kind of visual language, website construction pays great attention to the arrangement and layout of the web page format, especially For multi-page websites, it is even more important to reflect the connection between pages through layout arrangement. In order to provide customers with an extraordinary smooth experience, we need to match the color of the web page according to the psychology of the target customer group. , so that customers will not feel tired when browsing our website for a long time.
4. The website opens as quickly as possible
Whether customers can stay on your website, the opening speed of the web page is also a very important factor. If the website opens slowly, first of all, website visitors will not visit your website because the website opens slowly, and spiders will not visit your website because the website loads slowly. There are many reasons for reducing the number of crawls and affecting the opening speed of the website, such as code problems and space problems. We will not list them one by one.
The above content is very complicated and is just my personal experience. Let’s discuss it together. Original from Tianhu Data http://www.idcs.cn
(Editor in charge: Chen Long) Author Kaka’s personal space