I believe that many SEOers admire the ability of Langyu, seopassWord, etc. to put keywords on the Baidu homepage in a short time. They feel that such technology is sacred, and they think that one day they can also rape Baidu like this. However, is such a short-lived SEO technology on the Internet really worthy of worship? Let’s briefly discuss it from several aspects:
1. Is short-lived homepage ranking valuable?
Many people admire keywords such as Langyu and seopassword that rush to the homepage in a short time, but if your website is like them, it quickly rushes to the homepage and then disappears without a trace, or even gets K-site, you still have Are you willing to do such a thing?
The word SEO has special characteristics. To a large extent, this word is used for training. Regardless of whether you are active or passive, there will be a hype effect if you rank up. If you do SEO training, the effect of hype is of course very good. Regardless of whether this ranking can be sustained, the marketing purpose has been achieved.
Just think about it, if you are not for the fame of the hype, is the short-term homepage ranking valuable?
2. Black hat and undesirable gambler mentality
Everyone knows that black hat is very effective and can get ranked quickly. But at the same time, everyone should also know that black hats also face great risks, and they will be targeted by K if they are not careful. On the other hand, every algorithm update will make black hats walk on thin ice, and their rankings will rise and fall. It takes time to do it, and the results of black hat technology are likely to disappear overnight, while white hat can achieve a stable rise.
Just think about it, which one is more cost-effective in the long run?
In addition, some SEOers claim that "to do SEO, you need to seek breakthroughs and do things that others dare not do." Benniao believes that this statement is incorrect. You must know that high returns must be accompanied by high risks, and the mentality of a gambler is absolutely undesirable. There are thousands of gamblers, but how many people really make a fortune from gambling? We can't just see the glorious moments of some people, but fail to notice how many people have died on this glorious road.
When doing SEO, you must seek breakthroughs and do details that others have not noticed, rather than doing things that others dare not do. A gambler's mentality is absolutely unacceptable!
3. Can the so-called new SEO really say goodbye to the hard work era?
Behind the mystery of SEO is the hard-working life of SEO. Many SEOers know that our daily work is quite boring, just like the Internet migrant workers everyone ridicules. As a result, some people promptly proposed "new SEO", claiming that it would allow everyone to bid farewell to the era of hard work. But if you study carefully, you will find that those websites that claim to bid farewell to the hard labor era still have a large number of external links, and there are even unknown sprocket website groups. What you see may only be part of what they paid for.
I would like to ask, does the new SEO really get rid of the traditional SEO?
New SEO claims that "the so-called new SEO technology uses reasonable mathematical structures and programming structures to shape a ranking model, and builds websites based on the ranking model to achieve high efficiency and high speed. New SEO technology can achieve a high degree of controllability and stability "High, fast effect." However, on the other hand, they also stated, "New SEO technology will also fail when it encounters Baidu's epidemic. Of course, any website will fail regardless of any technology that encounters Baidu's epidemic. This is absolutely true." It’s inevitable.”
The ranking decision is nothing more than three aspects: your own website, competitors and Baidu algorithm. Generally, Baidu algorithm updates will be accompanied by the ups and downs of rankings. In this case, who can guarantee that a website will obtain stable rankings purely by relying on SEO technology? No matter how updated the search engine algorithm is, it will not break away from the "human" perspective and want stability. The ranking must rely on real user experience, and any simple SEO technology cannot achieve a once-and-for-all effect.
Here, I quote a paragraph from my friend "hemiy" to let everyone better understand the new SEO.
"The new SEO does not advocate external links and should not be a slave to external links. It says that traditional SEO is too tiring and not suitable for ordinary SEO personnel at all. But I have read several websites about the new SEO. Each website has There are far more external links than other websites of the same level. This is difficult for ordinary individuals or teams to achieve. It is certain that their technology, publicity, hype and execution are very good, and their marketing capabilities are strong. , it can be said that it is an SEO team with better execution and comprehensive strength. But why do they say one thing but do another? Could it be that the new SEO is just a pretense, working hard to do traditional SEO in private under the banner of new SEO. ?Because they know in their hearts that no matter how new SEO is, it cannot do without traditional SEO technology as its foundation. They just emphasize one point of so-called new SEO to attract people’s attention. It does not explain whether external links are important or whether new SEO will replace it. I think everyone should keep a clear head and look at the issue of traditional SEO. New SEO is not about taking advantage of the search engine's loopholes, but about discovering and using new technologies after mastering the basic knowledge and having a strong foundation. SEO methods recognized by search engines.”
4. Advanced SEO techniques are mostly just technical cheating. Is cheating really worthy of admiration?
In fact, if you think about SEO technology carefully and use some technical means to achieve better rankings for your content, is there a sense that technology is superior to content? And isn’t the real value of the Internet not content? Don’t pay attention to content, but go for it. Search engine loopholes, isn’t this a form of cheating? This is like the government image project that everyone hates. Instead of truly serving the people and doing practical things, they create some false appearances to win recognition from the outside world! It wastes money and wastes money, deceiving superiors and concealing inferiors. , shameless person!
But why do search engines still say that they encourage white hat SEO? After all, search engines are not humans. As a technology, they have certain limitations. Under the premise of this limitation, in order to make it easier for netizens to get what they need, search engines must support SEO "from the user's perspective", which is the so-called white hat SEO.
5. Is it meaningful to study SEO technology?
It’s really hard to say about this. On the one hand, I don’t support excessive SEO, but on the other hand, I have strong curiosity and thirst for knowledge. It can be said that stupid birds always want to be exposed to all new things, and there is no end to learning.
In addition, many people take SEO as a career. You may need to study SEO, but I hope you don’t lose your true nature. Don't mess up the Internet atmosphere, don't let the Internet be filled with garbage, I hope you can do things based on the idea of creating value, and don't be a worm on the Internet.
6. Digression, scolding and being scolded
Stupid Bird believes that scolding and being scolded are normal things, and these are just differences of opinion. However, differences of opinion do not necessarily affect friendship. Feelings and opinions are two different things. On the one hand, these words are sent to the "hemiy" who complained to me when encountering such problems. On the other hand, my criticism of seopassword is just my subjective opinion. It is not that I am biased against certain people in seopassword. On the contrary, I still admire some of them. I am always ready to be scolded for disagreeing with my views, and sometimes I even laugh at myself when I look at my early writings because of my change of views. If you dare to brag and use false numbers to confuse the public, you should have the courage to face doubts from all sides.
Purely technical SEO masters are not worthy of worship. I hope you can create value for the Internet instead of taking advantage of search engines to become Internet junkworms.
This article was published by Dahe Benniao on the e-commerce blog. Please indicate the link address for reprinting. Dahe Benniao QQ2286736933. Welcome everyone to communicate with me.
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