With the development of the Internet, online promotion has become more and more important. Both companies and individuals want to expand their business through the Internet and increase their income, so many websites and webmasters have emerged, and there are not many companies. (The reasons are explained below), here is how individual webmasters (especially novice webmasters) should better create wealth through the Internet.
To conduct online promotion, you must have your own website, so you need a website program.
"Website program? I don't understand it, what should I do?" Programming is one of the aspects that newbies feel confused about, and I am no exception. When I first hear that website construction requires programs, I will naturally think of whether I need to learn ASP, PHP, etc. Esoteric things, do I need to write programs myself, etc. This was extremely difficult for me who didn’t know anything at the time, and it was overwhelming to think about (I am not very proficient in programming until now). However, when I really came into contact with this industry, I found that it was not what I imagined (so difficult, so out of reach).
"You don't know how to write website programs," right? There are open source programs on the Internet, and webmasters can choose according to their actual needs:
Content management: DedeCMS
Blog: WordPress
Forum: Discuz
(There are many website programs of the same type. I only recommend these. You can check the others by yourself)
Now that the program problem is solved, let’s build the website! (The program problem must be solved, otherwise it will be a headache. My first website, English Learning 365, was deleted by Google early due to program problems (not friendly to Google). Due to procedural reasons and other reasons (discussed below), I had to give up this site. Months of hard work were all in vain, and I felt very unhappy.)
Once you have a website, start promoting it.
How to promote? Online promotion is divided into paid promotion and free promotion. Paid promotion includes: bidding, purchasing advertising space, ad alliance placement, etc. This promotion method is suitable for powerful enterprises (individuals can also do it, as long as you have enough funds); free promotion methods include: forum posting, third-party blog writing , question and answer platform, etc., but the most effective one must be related to the selection of keywords we will talk about next - SEO (search engine optimization).
The importance of SEO has become increasingly prominent, especially today when search engines are becoming more and more widely used. It has almost become common sense to check Baidu for something. This drives us to optimize the website to the keyword homepage through SEO to increase the website’s exposure and improve products. The transaction rate can thereby achieve the purpose of increasing one's own income.
There is a very important task in SEO - the selection of keywords
After the website is built, we can find dozens (or even hundreds) of keywords through tools such as Baidu Index. So, which of these keywords need to be optimized?
Just have one thing in mind: it must be relevant to the nature of your website. Take weight loss as an example. If your website is about weight loss methods, you should look for consulting keywords, such as: how to lose weight, weight loss methods, etc.; and if your website is about selling weight loss drugs, then you can no longer choose Instead of consulting keywords, choose keywords related to weight loss drugs, such as: weight loss drug rankings, which weight loss pills are effective, etc. (The site mentioned above, in addition to the program reasons, there is also a big reason why I had to give up on it, and that is the choice of keywords. Because it was the first time to operate, I took a detour, alas... So in I paid special attention to the selection of keywords in the promotion of the second site).
Website program and keyword selection cannot be careless! Because these two items can completely determine the life or death of a website, this requires us to do these two tasks well in the early planning of the website.
Thank you to the webmaster of www.doudouxiao.net for your contribution. My QQ: 1564234200 Welcome to discuss!
(Editor in charge: Chen Long) The author’s personal space of A Fei chasing dreams