This article was born under such a background. At that time, I was chatting with novice SEO friends in the group. In the future, their influence on SEO will become smaller and smaller, and their path to SEO will become narrower and narrower. He also cited a series of examples. In the past year, Baidu launched Baidu Open Platform, Application Open Platform, Baidu Experience, Baidu News, and Baidu Talents. Robin Li’s last Baidu World Encyclopedia clearly stated that Baidu itself is a media and it is no longer It is a traffic transfer station, but it has become a terminal station. I believe there will be more Baidu XX launched in the future. And Baidu cooperates with companies that have strength and resources. Can individual webmasters who are weak still have a way out? Can those unknown small and medium-sized enterprises win a place in search? Are there any prospects for us to learn SEO? Didn't you express the same point of view in an article called SEO's future development trends and challenges? What I want to say is that everything you said is true. Currently, SEOers are still facing huge challenges. But it is not all darkness. Even if it is darkness, we must grab a ray of light.
In fact, this challenge is not a SEO challenge, but a website marketing challenge. SEO is just a point in online marketing, but we only need to rely on SEO to radiate the entire online marketing. Therefore, although the influence of SEO continues to decline, its importance is still self-evident. Let’s analyze why it can be understood this way. When I was chatting with SEO novice friends, I once compared SEO to the Yi Jin Jing in online marketing. This metaphor is also quite appropriate. Everyone knows that the world’s martial arts originated from Shaolin, and Shaolin’s martial arts originated from the Yi Jin Jing, which means that many of the world’s martial arts are practiced from the Yi Jing Jin. If you learn the Yi Jing Jin, it will be easy for you to practice other martial arts. The same is true for SEO. As long as you learn SEO, I believe you can quickly learn other online marketing. SEO is reflected in many online promotions. Even if you do a promotion that Baidu knows, you don’t need to use it. Do you have some knowledge about SEO, such as the density of keywords appearing in questions, the richness of content, sharing, etc. These social elements all have the shadow of SEO. If you want to use one word as several words, shouldn’t it? Do we still need to use Chinese participles?
Do you also need to use SEO technology to build a corporate B2B trading website? Once you understand SEO technology, you can quickly figure out the ranking rules of B2B trading websites, because after all, people are searching within the site, and you can know the ranking of B2B trading websites by doing a few experiments. The rules are not only the time of listing and delisting, the popularity of the product, whether the keywords are chosen correctly, but also the ranking ability of window recommendations. It is easy to use our powerful SEO technology to decipher its ranking rules. To give another classic example, I saw an article on the Light Year Forum a few days ago about the experience of using QQ space to attract tens of thousands of traffic a day. There is a QQ space search under the sign-in, and the clicks there are hundreds of thousands. If you think about it, if your information appears in this place, wouldn't it be too simple to attract tens of thousands of traffic? The method is the posting time (because you need news) and the other is keyword density, and then you can find ways to attract traffic.
For example, Weibo marketing, which is the most popular nowadays, also has the shadow of SEO in it. Weibo also has search. In fact, as long as you are a friend who has been doing SEO for a while, you can understand the rules of Weibo ranking at a glance. In just a few minutes, our information can be ranked high in Weibo searches. Searches related to the drop-down box and search engine drop-down box are almost the same.
As can be seen from the two examples given above, SEO should not be limited to search engines. It is quite effective to use vertical searches. Therefore, there are only limited visions in this world, and there are no limited industries. , just like Nokia, although it is a small company in Finland, it has set its sights on the world, and in the end it really went global. Although many promotions are not search engines, we can still find the shadow of SEO in them. Even if the influence of SEO in search engines has declined, its importance in other industries has increased, and everyone who does online promotion in the future must understand it. It seems unreliable if you, the person doing website promotion in the future, don’t even understand SEO.
In fact, I just want to write this article to tell some novice SEO friends that although the influence of SEO in search engines has declined, its importance in online marketing is constantly increasing. SEO is the basic thing in online marketing, so you Be sure to learn it well. Learning it is like learning Yi Jing Jin, and it will be easy to learn other promotion methods. So I often talk to my friends that the path of SEO is getting narrower and narrower, because your vision is not broad enough. We only need to use SEO technology to apply other promotion methods to open up new paths and make our promotion more diversified. This is the use of SEO technology mentioned earlier to radiate the entire Internet marketing, so SEOs cannot only focus on search engines. It will be much easier to develop and learn practical online promotion methods after mastering SEO technology. I hope everyone will pay attention to SEO and learn SEO well after reading this article. The content of the article is originally shared by China Card Making Network http://www.ka32.com/zhika/ . I hope it can broaden everyone's horizons. Thank you.
(Editor in charge: Chen Long) The author collects the personal space of the funniest jokes on Weibo in 2012