Baidu Encyclopedia is an online encyclopedia with open and free content. Its basic unit is an entry that meets the standards. If a website can enter Baidu entries, whether it is Baidu Encyclopedia or Baidu Zhizhi, etc., the benefits are of course self-evident, including improving the website image, gaining the trust of netizens, forming its own characteristics, and most directly, it can also increase external links, increase weight, etc. . However, there are many difficulties in actual operation. It is difficult to pass entries, especially those with added URLs. The reason is often that the advertising sense is too strong, but website promotion means spreading the word.
I have made a few entries in the past two years. Although there were occasional mistakes in the middle, it was basically completed in the end, but I also accumulated some operational experience. The first thing is the content, including entry names, encyclopedia business cards, and paragraph titles. And catalog and text, etc., as well as related pictures and descriptions, maps, modules, internal links, etc. The entry name needs to be simple, clear and unambiguous, and should not have too many layers of meaning to avoid affecting the user’s memory; the business card design also needs to be as close to reality as possible. But for paragraph titles and tables of contents, including first-level and second-level tables of contents, the first-level table of contents is basically enough, but the table of contents titles need to be concise, clear and in-depth. The punctuation marks and article format must be standardized and there must be no typos. People gain confidence in the management of the website, and it also gives people a sense of professionalism, seriousness and hard work when reviewing manuscripts, increasing impression points.
It needs to be emphasized that when editing entries, you must put yourself in Baidu's management and development purposes. For example, don't focus too much on products, don't involve customer privacy, and don't leave a directory alone to make people feel that it is just for advertising. If you still lack confidence or feel for the relevant content, you may wish to refer to similar entries, but be careful to refer to them rather than copy them to avoid duplication. Make sure there are several directories that are clearly differentiated from each other, and the content under each directory must be natural and reasonable. For example, when building a historical website, when describing the website's positioning, construction concepts and direction, you can introduce it from an objective and impartial historical research attitude. Avoid one-sided and emotional words, and avoid sensationalism.
Next comes the reference materials. In addition to their own text descriptions, appropriate external links can also enhance the effect. For website promotion, it is also an opportunity to increase external links, but the content must be highly relevant to the entry to reduce the sense of advertising. In particular, avoid explicit advertising to reduce the chance of being bounced. It is still necessary to collect and organize information according to Baidu's needs. It is best to have a material library prepared and published on your own website, and be careful to avoid suspicion.
There is also extended reading. It will be more difficult to directly add the website address of a new entry, or because the advertising feeling is too strong, so we must pay attention to strategies, such as using the best among similar websites, or government agencies (such as the communications industry can use the Ministry of Industry and Information Technology , the market research industry uses the Bureau of Statistics, etc.), and then add your own second-level domain name URL to increase the chance of passing.
The above is just my personal experience. The specific operation needs to be practiced by everyone. In addition, once the entry is passed, on the one hand, you need to continue to maintain the entry, keep the content updated, and add some promotional content appropriately; on the other hand, you must also return to the website. From the perspective of promotion itself, it is necessary to take into account the user's feelings and avoid swamping the website itself with a lot of content, or introducing some cases to increase the effect. As a result, the cases are much richer than the website entries, so the gain outweighs the loss. This article is written by the webmaster of http://www.houjinzhe.com/outer-package Internet Marketing Outsourcing. It was first published on the a5 website. Please keep the author's link for reprinting. Thank you.
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