Recently, I found that there were no changes in my three websites, so I went to analyze the situation in detail. From the comprehensive SEO analysis data, there were no major problems, but the keyword ranking and conversion rate of the website have not improved. So I went to take a detailed look at the recent external linking situation, and found that our external linking operation method has not changed, and even the main keywords have not been adjusted accordingly. Therefore, we summarized three shortcomings based on the current external link situation of the website:
1. The external links are not extensive enough.
Current situation: Every day, external links are sent to a few relatively good resources. The external links detected by the domain command are just one website. The external links are too concentrated. This has resulted in the originally good external link resources being concentrated in quantity, seriously affecting the quality of the external links. Moreover, we don’t look for and add new resources every day, so the external link resources of the website have been unable to be uploaded.
Improvement: ① In response to this situation, the measure I took was to spend an hour every day looking for new external link resources, just to ensure that the resources are updated every day, and not to be limited to one form of external links, as much as possible Look for different forms of backlinks. We can determine the quantity based on the specific quality. As long as you keep searching every day and accumulate a little, you will find after a while that your external chain hospitals are not only large in number, but also in many forms. This will not cause the website's external link form to be just a single forum or something else.
② Because we still have the number of external link resources, but when we send external links, we often ignore those resources that are slower to include and have relatively low weight. This is not acceptable. Although external link resources with relatively high weight bring relatively high weight to our website, when we do external links, we must not only follow the quality of external links, but also need to increase the number and breadth of external links. If you have external link resources If it is too concentrated, even the best external link resource station will be relatively reduced when Baidu gives you weight. So we need to make sure that every external link resource we have available is being used and can generate useful external links. The specific number can be determined according to the specific weight of the external link resource website. If the weight is relatively low, we can send less to ensure that we can be broad. If the weight is high, you can send more, but you must control the quantity and not send too much. If it is too much, the quantity will be overwhelming.
2. The number of external links is unevenly distributed
Current situation: Because I am working on three sites together, one main site and two resource sites. Because the main site was built first and was the focus of website promotion, the main site had more external link accounts. Therefore, every time you check the external link status, you will find that the number of external links of the following two sites is too large. If it is less, it will not be half as much as the first one. The consequences of doing so are. The keyword rankings of the latter two resource stations cannot go up. And now we basically don’t need to do too much promotion, we just need to maintain it every day. So what we urgently need is to rank the two resource stations higher.
Improvement: ① Register multiple accounts to promote resource sites. Don't put your eggs in one basket. We can issue less for each account, as long as the overall number is there. If you only have one account, and the administrator blocks your account, then you won't be able to pay all your previous efforts. It's all in vain.
② Reasonably allocate the number of external links published by each account and the publishing website to ensure that the growth of external links for each promotional website is consistent. If it is the main website, it can be more. In addition, the keyword rankings of each of our websites are also different. We need to specifically arrange the number of external links based on the keyword rankings of the website in different periods. It cannot be the same every time. If the ranking is poor, we need to create some high-quality anchor text external links and increase the number of external links. But the quantity should not be too much. There is a saying that too much is not enough.
3. The quality of external links needs to be improved
Current situation: At present, Gao Zhiliangao has too few external links. We can only rely on soft articles, and the pass rate of soft articles is also a problem. So we have to look for some high-quality external links. And it’s not enough to just rely on a single form of high-quality external links, such as soft articles. We may make some signatures on some forums with high weight, but the weight the signature itself brings to the website is not very high, so this is also a big problem that we need to solve urgently.
Improvement: ① It is not easy to find some high-quality external links for the time being. We can only focus our resources on some external link platforms with comparative weights. For example, soft articles and high-authority forums. Strive to write better soft articles. In high-weight forums, you can change previous replies with personalized signatures to posts with personalized signatures, because Baidu sometimes only includes the first few post signatures. If your signature is below, Then it will not be included. If it is not included by Baidu, your external links will be in vain. But posting is different. As long as your post is included, your signature will definitely be included.
② We can grab the posts posted by the poster, or some of the highlights and recommended posts, because such posts generally appear on the homepage and have a relatively high number of replies. If your reply is on the first few floors, this post will have your external link before Baidu crawls it even once.
Through this analysis, I found many deficiencies in my previous understanding, especially regarding external links. When we are doing external links, we should not just focus on external links. We should always analyze the current situation of our external links and the specific situation of the website, and make correct and feasible external link plans based on the specific conditions of the website and the ranking of keywords. Don't just bury your head in pulling the car, look up and look at the road. We need to think. Don't think that external links are enough. Just send out external links. Then you are no different from a robot. Always remember to always look up and look at the road.
This article was originally provided by the Orthopedics Department of Changzhou 102 Hospital - Symptoms of Gout: http://www.102guke.com.cn/. Please respect the originality when reprinting it.
(Editor: Yang Yang) Personal space of the author Fan Xiaoyan