We heard Wu Xiaobo say: If a company wants to be found by users, it must rely on Internet search, and those companies that cannot be found on search platforms such as Baidu will have a hard time surviving.
We know that many webmasters and SEO forums are popular, with tens of thousands of posts posted every day.
We have seen that the Baidu webmaster community has just been born, with over 10,000 posts on the first day, and it is full of posts about SEO.
We optimize keywords, be cautious about layout changes, monitor traffic all day long, and worry about bounce rates and keyword rankings declining. Just because we all know that search engines cannot afford to offend.
The Internet industry is developing, and netizens' requirements for the Internet are getting higher and higher. When we carefully study users, we will find that there are too many channels that can provide users with information, and the amount of information that search engines can provide is limited after all. , when we find that traffic no longer comes from search engines, SEO will really fail.
So, who will end SEO?
Intelligent popularization of terminal equipment.
With the popularization of intelligent equipment and the improvement of national infrastructure construction, the G era has arrived, and mobile Internet access is a common thing. At this time, search engines will suffer a fatal blow. Why do you say that. For example, the number of people who use mobile phone navigation to browse the web is much greater than the number of people who use Baidu search to browse the web. By then, everyone will launch various navigation and browser plug-ins to support mobile phones. The more direct, faster and smarter browsing tools are far better than search tools such as Baidu. This is also the reason why UC has seen exponential growth in users in recent years. Users will install the UC client, but they may not install the Baidu search tool.
Popularization of social reviews and product searches.
When we refine the user's search behavior, we will find that the main search incentives are as follows:
1. News, to understand the whole story of opinions
2. Products, understand product features and prices, and determine purchase intention
3. Obtain the public’s evaluation of something, deepen the sense of identity or add new knowledge
Then, when social reviews become popular and any event or thing has corresponding reviews available for search, or when there are dedicated websites providing reviews in various categories, users do not need a search engine at all.
We know that when we search for a certain product, 90% of the information that pops up from the search engine is useless information. Some of this information is advertisements, and some of it is irrelevant to the user's intention. This information causes interference to users and reduces user experience and work efficiency. When product search becomes popular, only what users want will be provided. For example, host Dianping.com is the largest host search and review platform in China. The search results have been framed within the scope of the host product, so no matter what keywords the user provides, the results will not jump out of the scope of the host product.
Once product search becomes popular, SEO will be terminated.
The popularization of terminal intelligence, coupled with the popularization of social comments and product searches, can kill search engines.
The article is originally from http://www.hostucan.cn
(Editor in charge: Yang Yang) The author’s personal space is hosted by Dianping.com (HostUCan)