Website traffic has always been what webmasters pursue, because if a website wants to make money, it must be inseparable from the support of traffic. No matter what website it is, under certain conditions, the more traffic, the more beneficial it is. How to increase website traffic? In addition to using SEO, you can also use other methods for promotion. However, as search engine algorithms continue to change, every piece of data on the website may directly affect the ranking of keywords.
Whether a website is popular with users can be analyzed from the user residence time and bounce rate of the website. If the bounce rate is very high, it can be concluded that the website is poorly done and there is no quality content worthy of users to see; but not all In this way, if a user enters a website that they are not interested in, the bounce rate must be very high, because they have no interest in the content of the website. This is the so-called marginalized traffic. Marginalized traffic means that users who enter the website do not enter based on their own ideas, but are guided in through other methods. According to the experience of the professional Shanghai website construction co-planning network, it is mainly divided into the following types, which are often Do:
First, use publicity methods to obtain clicks
Through the analysis and observation of Shanghai Web Design Consulting Network, many friends think that the more clicks on a website, the better it is for the website, so they ask others to help click on some chat platforms such as QQ group and YY group. In fact, these clicks may be one-time. After opening the website, you are busy with other things, and you close the web page without browsing further. These will greatly affect the user's bounce rate. It is not easy for a website with a high bounce rate to obtain a good ranking, at least with on-site optimization. This area lags behind others. Xiao Zhang of Shanghai Xiece Network Technology Co., Ltd. believes that if a website’s bounce rate exceeds 60%, it must be carefully analyzed to see whether the layout, structure, content quality, etc. of the site can be further improved. place.
Second, increase traffic by tricking clicks
On websites such as forums and blogs, some tempting links are used to trick others into clicking on their own website links. Behind many tempting articles, there is a message left. If you want to see more, please click http://ys.***.com / , in fact, when you open it, you will find that it is one of your own websites that needs to be optimized. At this time, users browsing the website will definitely be particularly disappointed and close the website and leave.
You may be able to get a lot of traffic on some popular websites through this form, but the quality of the traffic is very poor and is only harmful to the website. This form of promotion is a good method, but we If used inappropriately, relevant articles should be used to guide users in need, so that users will not feel deceived when entering the website.
Third, website user experience is poor
User experience can actually be reflected in many ways on the website, such as the quality of articles. Many SEO personnel use forums to rank keywords. The number of long-tail keywords is huge. In order to reduce the difficulty of updating articles, use pseudo-original tools or Copy some other articles, intersperse keywords, the article may be included, and the long tail may be ranked. Users who come in will know that this website is not a formal and trustworthy website when they see the quality of the article, and the chance of jumping out is also high.
Marginalized traffic refers to traffic that has no quality. The website cannot meet user needs. The more this type of traffic, the greater the risk for a website, because these users directly affect the quality and value of the website. When entering the website, they will immediately Bounces will inevitably increase the user's bounce rate and reduce the user's stay time on the website. Therefore, these forms of promotion are a thankless approach. Not only are they not helpful to the website, but they will reduce the trust and quality of the website.
This article is published by the Shanghai Website Production Co-Contribution Network ( http://www.580plan.com/info/wangzhanyouhua/5553.html ). Please indicate the source in the form of a link when reprinting, thank you!
(Editor in charge: Chen Long) The personal space of the author A Tao