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Webmasters may all know that content is king and external links are king, but many external link personnel do not know that they are wasting time. Promotion managers are only concerned about the quantity or some external link publishing standards that they do not know where they came from, thinking that this is enough. . As a result, a large number of Internet garbage producers have emerged, and they will eventually be punished for littering. However, these fools have no idea that they do external links every day, but the effect is very poor, but why do they still do it? Huangshan Urban Talent Network Cheng Shanshan I think the reason is very simple, because it takes time to detect the effect of external links, so the quantity is determined without knowing whether there is any effect. The promotion manager also knows that external links cannot be audited, so he sets some standards. For example, how much authority does the forum for external links need? What level does the account need to reach? In fact, these are all thankless efforts. They lose their wives and lose their troops, which is a waste of manpower, material resources, and financial resources. No wonder everyone says that SEO people can’t afford to be hurt and can’t find a girlfriend. Why? There’s no time.
Here Huangshan Urban Talent Network Cheng Shanshan will tell you how to save time and fall in love. Since we are doing external links, we must affect the two main factors that influence the existence of external links.
1. Link life cycle
A link has its inherent life cycle. When Baidu counts our external links, it is not permanent, because it is possible that if we make a friendly link and someone withdraws it, do you think Baidu will still count it? So look at links from this aspect It requires maintenance. Assume that the life cycle of each external link we make is 3 months, while others' life cycle is 2 months. We also do 10 external links every day, then will our weight gain be the same? If its life cycle is not long, it will be as good as ours. Like a bucket carrying water through a hole, it always leaks and never fills up.
2. Quality directly affects the superposition of external links
So what else is there besides the cycle? As for the quality of links, some people say that the quality of links is directly proportional to the life cycle. In fact, it is directly related to the platform. For example, forums, no matter how high their quality is, is lower than blogs and soft articles. So why? One is that the forum updates very quickly and posts sink to the bottom very quickly. The other is that the structure of the forum is different from other structures. The level of the forum is relatively deep. Baidu and Google’s crawling layer of the website is not deep to begin with. So the weight given will also be very low. Therefore, the website structure directly affects the length of the link life cycle. If we make each external link with only a weight of 0.01, and the total weight of 1,000 external links is 10; then if we make 20 external links, each with a weight of 1, then it will take us a long time to make 1,000 such external links. Far less. So what are the key determinants of the quality of external links? Cheng Shanshan believes that it is necessary to determine whether the link is a natural link (whether the link serves the users of the page). For example, take some travel websites as an example. If there are two keywords: Lijiang travel guide and Lijiang tourist attractions, then this is a natural link because the two are inevitably related. We also need to know that relevance is not necessarily a natural link, but a natural link must be a relevant link. Natural links are also conducive to ranking stacking. In Baidu's view, those unnatural links were calculated before, and over time and the algorithm changes, many If it is judged as a spam link, the link will be deleted, the ranking will be reduced, and the natural ranking will fluctuate. We also talk about natural links as promotional links, which can bring natural traffic and guide users to click naturally. According to Mr. Moon, a well-known person in the SEO industry, traffic guidance is a philosophy that studies human behavior and interests, and constantly educates various groups of people. Analyze and summarize, but no technique is permanent, because it will become outdated due to people's preferences, but you have to master the latest guidance techniques.
As long as you have a good grasp of the above two points when doing external links, you will be better than others who do 5 hours of external links in one hour. Huangshan Urban Talent Network Cheng Shanshan believes that in addition to the above two points, we should also pay attention to when choosing an external link platform. Estimating it, such as soft article publishing platform > community sharing > personal blog > platform blog > forum > Baidu Tieba, Baidu knows (effect), the specific link existence cycle under the same platform will not be explained one by one here. This article was first published by A5. Please provide the link for reprinting: http://job.hsds.cc . Thank you for your cooperation!
(Editor: momo) Author Luo Xiaohei. personal space