Hello everyone, my name is Xu Ziyu. I came across the concept of "link ecosystem" by chance. I personally feel that it is very suitable for the needs of our SEO workers. A website is equivalent to a life of the Internet. We need to create a system based on the needs of the Internet to maintain this biological life. environment, and the connection of the environment is the link structure. Therefore, a good link ecosystem is an issue that our SEO workers need to pay special attention to. However, according to the current situation, only a small number of people are aware of such an issue, which is crucial to the health of the website’s internal and external link structure. It's important. Now I will give you a brief introduction from the two parts of internal links and external links.
1. Internal link ecosystem
The quality of the internal link structure directly affects the user experience of our website and the crawling of website content by search engines. Therefore, to build the internal link ecosystem of the website, the first step is to create a hierarchical structure of internal links. A good link structure requires users to be able to Each hierarchical structure requires a certain parallel level and staggered link structure to find the link between the previous level and the next level. For example, quoting as many previous articles as possible on the article page, or the keyword pages we need to focus on optimizing, is the construction of a parallel-level link structure, while the breadcrumb navigation is the construction of an up-and-down level link structure.
Secondly, it is the mutual recommendation of related links. This not only considers the health of internal links, but also involves user experience and web page relevance. For example, when users enter our website through search, they are looking for internal link building skills. , and the web pages that were ranked during search only talked about one of the techniques. If we recommend related pages, we can guide users to other pages to view, which increases the user experience. Recommending more related pages for a page can also increase the importance of a single web page and improve the keyword ranking of this web page.
Finally, what is most easily overlooked by everyone is the choice of off-site export links. The off-site export links themselves are very valuable. Although it will more or less cause a certain loss to the weight of the website, search engines will also give these " Link Originator" bonus points to get higher ranking scores. For example, when a page or an article cites some data or content, or even guides users to a related website, please don’t be stingy with an export link. These links can not only increase the search engine’s trust in the website, but also bring better results. user experience.
2. External link ecosystem
I don’t know what everyone thinks about external links now. I think if you consider the ecosystem of external links, the first thing to consider is guidance. Only external links that can guide customer traffic will have the best and most effective effect. Valuable, such external links are also from the user's perspective. External links that can create value for users are the favorite external links of search engines.
Secondly, it is the relevance of external links, because relevant external links can not only guide potential customers, but also help search engines better evaluate website content. For example, if a website that does SEO gets external link support from websites related to weight loss industries, then for users, such links are definitely not what they want, and for search engines, they will definitely consider whether your website is When using malicious link accumulation to optimize the website, the website will be punished.
Thirdly, the weight of external links. From the perspective of building external links to increase the weight of the website, high-weight external links are definitely our first choice, because relevant external links and guiding external links are not so easy to achieve. , and high-weight external links are more operable than relevant external links, and can also be of great help in improving the weight and ranking of the website.
Finally, do a good job of universality, not only to publish external links on more websites, but also to publish external links in various forms. For websites, we can divide them into blogs, forums, classified information, Q&A, B2B, etc. according to the type of website. We can also divide them into anchor text, hyperlinks, text links, and jump links of short URLs according to the form of links. Blog links are divided into friendly links and anchor text links in articles, etc. Forums are divided into posting links and signature links. If we continue to do this, the breadth of the website will be basically ready. If we can have a sufficient number of website root domain names, If there are 100, then our website will definitely get a better external link weight evaluation.
Okay, that’s it for the idea of the website link ecosystem. Many of them may be old things, but I feel that such an idea will be of great help to the SEO health of our website. Friends who want to communicate with me can join My QQ: 578785411
This article was published by Xu Ziyu, the online editor of Hangzhou SEO ( http://www.soxunseo.com ). Everyone is welcome to reprint. Please keep this link when reprinting. Thank you for your cooperation!
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