With the development of the SEO industry, various careers based on SEO have emerged, such as SEO optimization, SEO diagnosis, SEO consultants, SEO site editors, SEO external link specialists, etc. A large number of derivative careers also reflect the SEO The industry's demand for talents. Normally, if a person can master all these skills, he can survive independently and develop himself. The topic I want to talk about today is what is the significance of SEO diagnosis?
SEO diagnosis means that SEOers must first diagnose the overall situation of the website itself before optimizing and promoting the website. Just like a doctor seeing a patient, he must first conduct "inspection, examination, questioning, and diagnosis" to know the patient's condition. Similarly , SEOer must also diagnose the website first, write a website diagnosis, and then carry out internal optimization and promotion of the website based on the diagnosis. SEO diagnosis is the basis for website optimization and promotion. I have publicly mentioned in my blog before that Zhang Qing professionally provides SEO diagnosis. The so-called professional knowledge is used to conduct a complete diagnosis of your website from the perspective of SEO. In fact, everyone knows the content of the diagnosis, as follows:
1. Basic diagnosis
1. Server diagnosis.
2. Analysis of website PR value, website ranking, inclusion status, PV value, IP value, traffic sources, etc.
3. Page aesthetics and user experience diagnosis.
4. Domain name diagnosis.
2. Website structure and navigation diagnosis
1. Whether there is head navigation, product navigation, bottom navigation, and breadcrumb navigation.
2. Whether the main navigation is all in text form.
3. Whether the page contains at least one "return to home page" and a link to return to the upper page.
4. Research whether the website page is a dynamic web page or a static or pseudo-static web page.
5. Is there a site map? Whether GoogleSitemap is applied.
3. Website content diagnosis
1. Check whether the website content is reasonable and determine whether the remarks in the website content comply with the laws of the country.
2. Content update frequency and quality.
3. Whether there are title and meta tags on the website, whether there are keyword stacking, and whether the meta tag content is highly relevant to the web page.
4. Is the distribution of keywords on the website reasonable? What is the density of keywords? Is there any keyword stacking behavior?
5. Whether alt or title is added to the picture, and whether the setting of alt or title is reasonable.
6. Whether there are a lot of Flash effects.
4. Website code diagnosis
1. Whether the Robots.txt file is used.
2. Whether to use DIV+CSS layout.
3. Check whether the website uses tags and tags.
5. Friendly links and diagnosis of on-site and off-site links
1. Determine whether the other party’s website type is the same, similar or complementary to the website you want to optimize.
2. Determine whether exchanging friendly links with the other website is beneficial to this website.
3. Don’t have too many friendly links, 20-50 is better.
4. Whether the corresponding related article list (tag) has been created in the main text.
5. Is there any intra-site interlinking?
The significance of SEO for corporate websites
The content of the above SEO diagnosis is nothing more than observing whether the optimization of the website meets the requirements of the search engine optimization guidelines from the perspective of website optimization skills, and checking the optimization degree of the website from all aspects of external and internal aspects. So what is the significance of doing an SEO diagnosis for a corporate website?
If the corporate website does not have an SEO consultant or their person in charge or even has no person in charge at all, the boss will just find someone to make a website. When encountering such a situation, he often does not know how to do the SEO of the website. At this time, he needs to make one Diagnosis, diagnosis can check out all the problems of the website that are not in compliance with optimization at one time, and you can solve the problems by asking questions.
For example, if the URL of the website is dynamic, there are no interlinks within the website, etc., you can solve it immediately after discovering it. Only after solving the problems existing on these websites can we make targeted optimization suggestions and make changes to the website to make the website more in line with the requirements of search engines. Enterprises doing SEO diagnosis can bring greater benefits to themselves, allowing the website to be better crawled by Baidu, gaining higher weight, and solving a series of problems such as website snapshots stopping and internal pages of the website not being included. .
The significance of SEO diagnosis for personal blogs
Independent blogs are becoming more and more common. You can apply for a domain name and purchase a space to start a blog. SEO diagnosis for personal blogs still has its significance. Most personal bloggers do not understand SEO and just write about life blindly. Thank you for your feelings. , but as I have been blogging for a long time, I have exchanged visits with SEO bloggers, and after reading more technical articles from SEO bloggers, I gradually understand that blog inclusion can also bring certain benefits, or that someone who wants to To optimize words, for example, if you want to make your name number one on Baidu, etc., then bloggers who don’t understand SEO can also do SEO diagnosis.
SEO diagnosis allows your blog to post one mood and include one mood, so that your articles with soft writing skills can be seen by more people, and even more people can recognize you. This is what SEO diagnosis can bring to you. The effect may be just a small opportunity. An independent blog allows you to find a good job, an independent blog allows you to market yourself better, and an independent blog allows you to become a well-known blogger. Diagnosis makes your blog known to more people.
A good diagnosis can tell you what problems exist from the perspective of search engine optimization technical strategies, how to improve them, how to make the website more in line with search engine habits, and how to quickly improve website keywords with the least external links, the least time, and the least money. A ranking service.
The above briefly talks about the necessity of SEO diagnosis for corporate websites and personal blogs and the content included in SEO diagnosis.
This article was originally written by Zhang Qing. The original address is: http://www.mrzhang2829.com/seo/3563.html. Reprinting is welcome. Please indicate the source.
(Editor in charge: Chen Long) Author 29’s blog personal space