A brief analysis of the whole process of friend chain construction
Author：Eve Cole
Update Time：2012-06-20 17:23:41
When a website is established, we have to work hard to promote external links and publish our external links in many ways. Here, there is a very important part in external link promotion. Instead of racking our brains to think about how to publish a large number of unstable external links in the forum and risking deletion of posts or IP blocking
, why not manage our own well? Friendly links, after all, once the friendly links are ready, this will be of great benefit to both our own website and friendly websites. At least the quality of such external links can be guaranteed. So, what if we can do the work of making friendly links? Here we all know that to make friendly links, we must first find a suitable website that can place friendly links for us; the second step is to talk. Just because we think it is suitable does not mean that The other party is also willing to do this, so we need to discuss with the counterparty how to cooperate to achieve a win-win situation. Only after we find the partner can we start the subsequent establishment and maintenance of the friendly chain. Without friendly websites, the so-called friendly links are a source of water and a meal without rice. So, the first thing you have to do is find the right website. Some people may be surprised that there are so many websites on the Internet. Let’s talk about them one by one. What is a suitable website? In fact, this involves the basic principle of a friendly chain, which is the principle of friend-link correlation. It is best for our friendly links to appear on some websites related to our industry. Only such friendly links have a certain meaning. It is difficult to find that a cosmetics website will have a friend link to a website selling agricultural equipment. Therefore, before we look for friendly links, we must first analyze our own website, what industry we belong to, what industries are upstream and downstream, what are our target user groups, etc. Only in this way can we find friendly websites that have a certain relevance to us. , generally after positioning ourselves clearly, we will use the following methods to find relevant websites. The first is to use Baidu to search for keywords. While we understand our own positioning, we search for relevant websites online based on the summarized keywords of our own website. For example, if we are a cosmetics website, we will search for cosmetics on the Internet, record the first dozens of websites in the search results, record the webmaster's contact information or network viewing window, and then contact them one by one. Because in this way we can directly see the status of the other party's website, so in fact we will have higher accuracy in choosing whether to develop the other party as our friend link exchange platform. This time we often use the
QQ group method, which is to search for QQ groups that contain our keywords, and then join these groups, so that we can find some website personnel related to us. This method has a great advantage, which is high efficiency. Because as long as we find a QQ group, there will be many practitioners or hobbyists in related industries, which can provide us with a lot of room for selection. In addition, when our website is just finished, we usually put our website on major link platforms, or on some more important webmaster sites, as a sign-in, which improves our reputation in the industry. The popularity not only improves the brand, but also gives our website more opportunities for others to take the initiative to come to us and become friends with us. Have a long-term effect. Finally, we often directly use our friendly link websites and competitor websites to help us gain opportunities for external links. Because whether it is our good website or our competitor website, in fact it must be in the same industry as ours. Therefore, their friendly website has a great chance to be our friendly website and become our friend link target. website, in addition, we will also use the network of webmasters or website staff in the society to help us find suitable friend link platforms. In fact, friend linking is a mutually beneficial behavior. As long as it is beneficial to each other, everyone will cooperate. Based on this, after we find some target websites that we can use as friend link platforms, we need to negotiate with them to achieve the purpose of exchanging friend links with each other. We may not be willing, but the other party is also willing. For example, many webmasters, especially small websites that have just been launched, do not have the confidence to negotiate for friendly links because their website does not have enough
PR or the snapshots are too old. In fact, this is not necessary. First of all, we say everywhere the importance of the content of our website. On this basis, when we are in contact with websites in the same industry, we must try our best to maximize our strengths and avoid weaknesses to achieve a win-win situation for both parties. To put it bluntly, when we exchange friend links, what the other party can get from us will be the key to the success of the matter. Therefore, if you talk about friend links with mutual assistance as the premise and win-win as the goal, you will have a chance to succeed. Find the strengths and weaknesses of both of us. For example, my PR is low, but my snapshot is new; my snapshot is old, but my traffic is high. Wait, it mainly emphasizes the advantages of your own website and the benefits it may bring to the other party. As long as we find such a breakthrough, it is actually very easy. After all, the purpose of exchanging friend links is a win-win situation for everyone. Now that we have found a friend link platform and have discussed cooperation with friend links, the next step is to think about how to build our friend links. An important part of this is how to select link words. Good link words play an important role in the weight and ranking of the website. First of all, everyone needs to understand that for link words, keywords will have better effects than URLs. In addition, in our long-term cooperation with friend links, we need to make changes after a period of time. Finally, we must remember If your website has just been launched or has just been promoted, do not choose keywords with fierce competition. Otherwise, your website will be submerged in a bunch of your rival websites in the search results. It is best to choose some less common keywords so that you can get higher rankings in searches. Only in this way can we exchange friends' links. High-quality friend links will play an important role in our weight and ranking. In the daily work of the website, after the friend links are completed, we need to maintain the stability of the friend links. Here, on the one hand, we record the rankings of websites related to our friend links; on the other hand, we pay attention to the rankings of some of our opponents and make adjustments at any time. In addition, daily inspections of friendly links must be carried out, some unqualified friendly links must be removed in a timely manner, and erroneous links must be corrected. Not only is it a guarantee for customer experience, but it is also a guarantee for the interests of friendly websites. Doing a good job in high-quality friendly links will definitely bring huge benefits to the development of our website. The development and maintenance of friendly links is one of the basic tasks of the website. We hope to gain the attention of the majority of practitioners. This article is exclusively published by the computer graduation project (http://www.bycxlw.com) and the a5 website. Please keep it for reprinting. Thank you. (Editor in charge: momo) Author bycxlw11's personal space
