Four steps to make your Baidu bidding promotion more effective
Author：Eve Cole
Update Time：2012-06-20 17:25:06
As we all know, Baidu bidding is currently the best and most popular online marketing method. Both large enterprises and many small and medium-sized enterprises have adopted Baidu bidding to promote their products and services. What all bidders are most concerned about is how to spend the least money to achieve the greatest results. Based on my many years of experience in the bidding industry, I will introduce to you how to make your bids more effective. 1. Analyze competitors As the saying goes, only by knowing yourself and the enemy can you win every battle, especially in search engine marketing. There is only one number one position. Only by defeating your competitors can you be better displayed in front of users. So what aspects do you analyze your competitors? 1 Analyze your competitors’ keywords Keywords are the core of the entire bidding. Only by choosing the correct keywords can your traffic conversion rate be the highest. The competitor's keyword strategy will provide you with a method and tell you which keywords are more competitive. 2 Competitor’s landing page The landing page refers to the page that users first see when they click on your bid term. Generally speaking, the landing page of most companies is the homepage of the website, but some keywords do not match the homepage of the website, which is not conducive to traffic conversion. For example, in the medical industry, "painless abortion" is a highly competitive term. If you analyze it carefully, users search for this term because of a certain need. Assuming that your landing page is the homepage of your website, users will see a lot of content when they click in. It doesn’t even have anything to do with painless abortion. Users still need to find it themselves. At this time, users will definitely close your page and click on your competitor’s link to find the content they want most. Therefore, the landing page must match the keywords, carefully analyze the user's search motivations, and then develop different landing pages based on these motivations. This is the most important aspect of satisfying the user experience. 3 Competitors’ creativity When we search for a keyword, only a title and a description can be displayed in front of the user. The title can hold up to 25 words, while the description can only hold up to 80 words. In other words, you have to use 105 words to impress your users. Even if you are not the first on Baidu, you still have to make them click on you and leave a very good impression on you. At this time, it’s time to examine your creativity. You have to look at how your competitors’ titles and descriptions are written, and how we can make them more exciting and attractive than what they do. 4 Promotion time The strength and needs of each company are different, so the promotion time set is also different. If it is a large company with a large budget, and the boss values the brand exposure rate more, it is good to promote throughout the day. If you are a small and medium-sized enterprise and only want to sell goods and services through bidding, then you can only choose to conduct bidding promotion during working hours. 2. Selection of keywords In fact, search engine marketing is also called keyword marketing. The selection of keywords directly determines the conversion rate. There are two types of keywords. One is popular keywords, such as SEO , website construction, etc. The competition is very fierce and the commercial value is also very high. Another type of words are precise keywords, also known as long-tail words. Because these words directly target user needs, the conversion rate is very high. Because there is little competition, the price is also very cheap. But at the same time, the search volume is very small and the traffic is also very small. If your target words are mainly long-tail words, you can set more to win with quantity. Three analysis of user experience User experience has basically become the master key to online marketing. No matter what kind of marketing method, it needs to be based on user needs as the starting point and user experience as the measurement standard. The purpose of bidding words is just to bring users to our website. After this step is completed, we must also consider whether our website can meet the needs of users and whether they will make purchases on our website. This is the most important thing. step. 4. Focus on consultation skills This step seems to have nothing to do with Baidu bidding, and it is beyond the control of our network marketers, but the consultation link directly affects the conversion rate of the website. At this time, what you need to pay attention to is whether your customer service system is faster and more convenient, and whether the first sentence of the opening sentence is generous and appropriate, which will usher in a good impression. Whether the entire consultation process can meet the needs of users, etc. And promptly make reasonable suggestions to your supervisor. In short, a complete service system can make your work even better. With the popularity of online marketing, Baidu's bidding has become more and more fierce, especially with Baidu's fanning the flames, the price has become higher and higher. If we only rely on raising keyword prices to improve Baidu rankings, the cost will be very high and the effect will not be obvious. This requires the creativity of our network marketers. You must know that in this fiercely competitive society, creativity is priceless. The article comes from Beijing website construction http://www.bygw.net. Please attach a link for reprinting. Thank you. (Editor: Yang Yang) The personal space of the author The Circle of Humanity
