Many people on the Internet say that SEO has a relatively low threshold. This is true, but in the eyes of the author, SEO is the most complicated and the most important. A good SEOer does not need to have advanced theories, but only needs to have enough personal ideas and practical experience. It can be said that SEO has the lowest requirements for knowledge and the highest requirements for people.
At present, most people who do SEO can only use two words to summarize "plagiarism". It is understandable to learn the initial plagiarism skills, and it is also a shortcut. But if you still don’t have a personal understanding of SEO after working for a year, I think you are not suitable for SEO. Even if you continue to do it, you will not achieve high achievements.
Therefore, the author says that SEOers are born in this way and must be good at it.
Taking the author's personal experience as an example, combined with the new website Xixinba Mall, I will share several processes that the next new website must go through in the process of doing SEO.
1. No inclusion
Generally, websites will not be included in the initial stage of launch. Generally, they will go through an inspection period of about 7-30 days (Google calls it a sandbox). The main thing to do at this stage is to adjust the content of the website and arrange a good SEO. internal frame. In addition, you also need to update the content every day. Just because it is not included does not mean that search engines will not crawl it.
The general theory is that it is better to wait until the website is designed and the content is supplemented before it is fully launched. Taking Suixin Yinba Mall as an example, the author went online directly, and then continuously adjusted the layout, content, and related anchor text optimization and content filling of the website within a month of going online.
If it works, the website will start to include and release it on the 23rd day. My personal analysis is that the reason is that the website went online relatively early, and the inspection period started when it was online. At the same time, the content of the website is updated and modified every day. Search engines prefer websites that update quickly. The most important thing is that the author did not submit the website to search engines, but introduced it naturally through some high-weight external links.
2. There is collection, and the snapshots are within two weeks of the day of collection.
When Xixin Yinba collected it, the snapshot was June 7, and the collection date was June 17. Careful SEOers will find that these two times coincide with Baidu's update time (it used to be Thursday, but now it is Thursday plus weekend). It shows that although Baidu has included it, its trust in the website is still relatively low. It needs to accumulate more weight to better include and update snapshots.
At this time, generally speaking, it is necessary to emphasize the content (theoretically). However, my experience is to do external links, and they are high-weight external links. For example, A5 posting, SEOWNY, etc. Don’t consider relevance first at this stage. The weight must be high, the collection must be timely, and it is best to reprint it. In terms of content, in fact, there should already be some content when the website is built. If it is updated, the author actually does not find much impact. Because the time and depth of early crawling are limited, too much content is of little use.
3. Increased collection and updated snapshots
At this stage, the inclusion is increased, and at the same time, the snapshot is updated to the time of initial inclusion (June 17). At this stage, you need to start making friendly links. Many people start making friendly links when their website goes online. I think it is unnecessary. First of all, it is relatively difficult to change friend links for a new site. If it is better to change to a larger link, it is generally suspected of cheating, and your inspection period may be extended (guess).
When making friendly links, you should also pay attention to the degree of relevance. I always think that the degree of relevance is far better than the so-called PR. The friend link strategy of a new site is to look at the other party's snapshots, inclusions, and relevance. Don't pay too much attention to other things.
4. The snapshot is updated to the next day, and the collection increases steadily.
This stage is not just something that can be solved by external links. It has initially entered a stable period, so don't be careless. At this time, the quality requirements for content are relatively high. High-quality content will definitely improve the website during this period. At this time, it’s time to give full play to your originality. At least the pseudo-original ones should be smarter.
5. Ranking period
You have passed the stable period safely, so congratulations, let’s start ranking. Many people think that rankings should start as soon as a website goes online. In fact, this approach will not only distract efforts, but also make it impossible to rank. As for the ranking display of new websites, it is just a flash in the pan, and not all websites will have this kind of treatment.
Keywords must start from the website name. A large amount of anchor text is indispensable. Encyclopedia and library are must-dos. Many people will say that this will create competition for website name rankings, and this is true. But in the early days of building a website, when no keywords can search for your website, why not adopt a "roundabout" strategy? The author's previous mall used this method, and the initial traffic was about 20 per day. , even now there are more than 10.
This may cause some SEO experts to think that each stage is actually composed of external links and content. The author just believes that each stage must have its focus. After all, it is not possible for one person to do it. So easy.
In the end, there is still the saying that SEOers are born in this way and are good at it.
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(Editor: Yang Yang) The personal space of the author Xiaoyao worships