As we all know, medical websites are a very competitive industry, which depends on the strength of website optimization capabilities. According to the editor's experience, there are ten tips for optimizing medical websites. These tips may help SEO improve the overall ranking of the website. In addition, editing medical websites also requires a certain amount of medical knowledge. Even if you don’t know the principles of CT imaging, you must at least know the relationship between the bladder and the urinary tract system, so that even when editing, you will not cause a "girl's" problem. Prostate" error. Closer to home, now let’s talk about 10 things that need to be paid attention to in the optimization process of medical websites.
First: General medical websites have multiple diseases on one website, such as gynecological rescue including infertility, adnexitis, mastitis, etc. What to do in the face of such a situation, you need to communicate with the project team to determine the hospital The diseases and specialty features to be launched, in this case, set the keyword title of the homepage to the keyword of the disease. In fact, the best optimization effect of medical website optimization is to optimize for a single disease. A website only optimizes one keyword. From keyword expansion, long-tail keywords are optimized. In this way, the website can easily rank high, and thus Traffic and keyword rankings will be in front of Baidu.
Second: How to set the tilte and keywords of the homepage is also a key. After this period of research, the editor discovered a very interesting phenomenon, that is, the keywords of the tilte of the homepage of the website can be arranged and combined to form new keywords. , which can also attract relevant traffic. For example, on the website of Beijing Asthma Hospital www.szwz.cn , the main diseases promoted on this website are asthma and bronchitis, so it is necessary to find some keywords related to asthma and bronchitis. The title can be set like this: "What to do about asthma_ "Symptoms of bronchitis_Asthma Treatment Hospital_Beijing Huada Traditional Chinese Medicine Hospital" is set like this. The delicious setting is that when searching for "symptoms of asthma, what to do with bronchitis, asthma hospital, bronchitis hospital, treatment of bronchitis, treatment of asthma "Wait, when you search for these keywords, you will also find this website.
Third: The setting of the secondary directory is also very critical. The secondary catalog is for the description and introduction of a single disease, so the keywords in the title are best long-tail keywords. In this case, the secondary catalog will be easier to rank higher than the core keywords. You can set the keywords in the title to the keywords of the web page, increase the frequency of keywords, and increase the weight of the secondary directory.
Fourth: Website editors also need certain skills. It is best for editors to edit the keywords to be optimized into the title so that they appear more frequently in the second-level or third-level directories. The purpose of this is to increase the keywords on the entire page of the second-level or third-level directories. frequency of occurrence, thereby enhancing the optimization effect of the entire page. And articles need to be updated every day. Baidu seems to have always been very strict about the inclusion of articles on medical websites. The level of inclusion has been increasing and decreasing. Editors and optimizers should not worry too much. Editing articles on treatment is very important, and increasing inclusion is important. However, the update of articles is very important. Both the second-level and third-level directories are very important.
Fifth: Now let’s talk about the navigation of key websites. Baidu Spider will have a route when crawling to the website. This route is the navigation of the website. Therefore, the importance of setting up navigation, breadcrumb navigation, and website map to Baidu Spider. Establishing these is to provide Baidu Spider with a route map to crawl to. , which increases the friendliness of Baidu to the website, which will increase the inclusion of articles on the website.
Sixth: Now let’s talk about the internal linking of the website. If the internal linking of the website is done well, the keywords in the website should be added with anchor text where the article appears, and the link pointed by the anchor text is the homepage of the website.
Seventh: Then there are some things that need to be paid attention to in the external links of the website. The external links of the website are not just about sending the link address of the website to other websites. Baidu now updates the frequency more frequently. It is updated every week or even changes every day. You will find that many external links will be deleted. How can you ensure that the external links issued by the website will not be deleted? Listen to the details. We all know that Baidu likes original things, so we need our external link personnel to post some original things. If Baidu likes these contents, it will be preserved for a long time. Don’t blindly follow and restore. Once this post If it is deleted, then the link will no longer exist. This means that if the skin is gone, the hair will not be attached. Everyone likes different things. Everyone can post some original things based on what they like. If Baidu likes it and will save it, such external link content will not be easily deleted.
Eighth: The importance of friendship chains. The role of a good friendly link is very obvious. When many sites point to your site, the weight of your website will naturally increase. A good friendly link is more effective than a few external links. What are the conditions for a good friend link standard? (1) The website has been registered (2) The weight and inclusion of the website must be good. The worst is that the conditions are equal. Baidu snapshots are updated every day, so that such a website will have vitality, so in the exchange You must pay attention to these things when exchanging friend links. If you are ready, then start exchanging friend links.
Ninth: Establish a blog group. You can create a few more blogs such as Tianya, Sina, Baidu, NetEase, etc., slowly cultivate these blogs, increase the weight of these blogs, and then put the link address of the website into the blog, which is equivalent to doing something for the website. Friends link.
Tenth: Today's Baidu is always changing, especially the weight of the website is always changing. It may be that Baidu's algorithm is updating and the ranking of the website is reorganized. So how to deal with this situation? . The editor has a few suggestions here: continue to update the website, increase the pseudo-originality and originality of articles, and continue to increase external links every day. Baidu's purpose has always been "content is king, external links are king". No matter how Baidu changes, this purpose will never be wrong. It doesn't matter whether the cat is black or white. Don't forget that God will always give opportunities to those who work hard.
Here, the editor hereby wishes you continued and steady growth in your article rankings and traffic.
(Editor in charge: momo) The personal space of the author Qinglianzhiyao