Whenever the author talks about our Du Niang, there is always a feeling of love and hate. The reason for this feeling of love and hate is that every time Baidu updates and adjusts, a large number of websites will always be dead and deleted during this update. K, this update is no exception, allowing many webmasters to return to before liberation overnight. Accordingly, the author made the following analysis based on Baidu’s K site this time:
1. Types of K-listed websites
During the Kicked Incident on June 22, I heard that there were two types of sites that were Kicked. One was an enterprise site, and the other was a Taobao customer site.
2. Characteristics of the K website
Among the many K-listed Taobao customer sites and corporate sites, the author has analyzed that they have the following characteristics:
1. Use mass messaging
The author has observed that among K sites and K sites, there has been a large decrease in Baidu related domains. There are only two reasons that can cause a website's related domains to increase or decrease sharply. One is Mass messaging, another problem is Baidu data. In this case of being hacked, the related domains of some websites were hacked even though they were not reduced. This shows that it is not due to Baidu data, so there is only one reason for the surge in related domain names. You know this!
2. No substantive content
When it comes to non-substantive content, I have to talk about Taobao sites. There are three types of Taobao sites. One is to simply put product pictures and jump to Taobao, and the other is to use a blog to form a top with products below. Or the left side is used to place the article content. The remaining third way is to use Taobao API. This method has been used by K once last year. Generally, webmasters who are Taobao customers will not use it. , then the remaining ones are the first and second methods. The Taobao client made in the first method is a simple picture. After the user enters the website and clicks on the picture, he will directly enter Taobao, and the bounce rate is very high. , it is inevitable to be K, and the content in Taobao made in the second method is generally rarely viewed by users because users search for product keywords and look for products instead of looking at the content, and how long they stay on the page How long is it?
3. The content has been collected through extensive collection
Among the many corporate websites that have been K-listed, after the author copied the content of their websites and searched on Baidu, I found that many of the contents were ranked at the front of some large websites, and they were completely matched. This shows that these websites have collected a lot of information from other websites. content. There is no slight difference between the audiences of large websites and the audiences of small and medium-sized websites. To collect the content of large websites to be K-ed is undoubtedly to seek death. As expected, these websites were included in the K-list.
Summarize:
The above is the author's analysis of the Baidu K site incident. I wonder if your website was implicated in this K incident and whether it has the characteristics analyzed by the author.
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