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In the early morning of June 22, many webmasters experienced K-site weight loss, or the homepage snapshot disappeared.
From June 25th to 27th, many websites went through Baidu snapshots back to June 15th or June 18th.
The "6.28" Baidu incident has made many webmasters even more sad, and the road to SEO has become increasingly difficult! Once again, K stations and many websites were demoted.
In this incident, many websites were hacked. In my own words: K is a state of mind, not being K is a kind of reflection.
Read carefully the Baidu Webmaster Platform announcement: http://bbs.zhanzhang.baidu.com/thread-41-1-1.html
To do Baidu natural ranking, you must read the announcements made by the webmaster every time.
The above announcement has made it very clear about the 6.28 incident. The release date is: 5.23, which is 1 month away from the 6.28 date.
How to deal with recovery when the website is downgraded by Baidu, the index is normal, and the ranking is not there?
1. If you are a deleted site, it is recommended to wait for a week to observe. Many websites were accidentally damaged in the K site this time, so many websites will be restored naturally. One of my sites was deleted by K, leaving only 2 internal pages. The customer service also called me to ask. I explained it carefully to the customer and asked him to wait for 2 days. Sure enough, 2 days later the homepage was the same as before. The inclusion has been restored, and then the weights have returned, and the previous keyword rankings are still on the homepage.
2. If your website’s ranking for keywords disappears, Baidu’s weight will decrease. At this time, most of the reasons may be because: the website server has often been temporarily unable to open recently, or has been hung up. All you need to do is adjust the server and then check the program to see if it has been hung. After doing this, go to Baidu Webmaster Platform and Google Webmaster Platform to submit an appeal for review. This is a relatively objective solution, and the ranking will be restored. Of course, if your website has been over-optimized before, such as keyword stuffing or buying a large number of junk external links, it will lead to a loss of authority, so take this time to delete these things first. Another method is to use collected content or pseudo-original content for a long time, and the title does not match the article. Search engines now have a sentence judgment function. If your sentence is obviously not fluent, it will definitely be considered garbage. Maybe when you first started using collection, you felt that there were many collections and rankings, and the rankings were also high. But now Baidu WEB2.0 has new rules for anti-spam news. So this situation will be more serious, because now a lot of SEO websites on the Internet use collection, resulting in a lot of repeated spam information. Over time, spiders must know that your information is collected.
So how do we solve this kind of devaluation due to collection?
1. First SITE: Check your domain name to see how it is included and weighted. Find the spam information you have collected and delete or modify it one by one.
2. Submit the deleted link to create a 404 page to the search engine.
3. Create a robots.txt file to block spiders from crawling the content of spam columns. like
User-agent: *
Disallow: /
4. Re-establish a new column and update several original articles, articles with strong relevance. Do a good job in SEO optimization and keyword setting.
5. Check friendly links, eliminate unfriendly friendly links, and observe carefully yourself. First, stop the purchased spam links.
6. Create a site map, Baidu map and Google map. I believe you don’t need me to teach you this, one is HTML and the other is xml.
7. Use Baidu tools and Google tools to submit our website for review and wait for inclusion by search engines.
8. Persistently update pseudo-original content. As a corporate website, updating 1-2 articles a day is enough. If you have time to wait 1-3 months the rankings should come back. If you can't wait any longer, change your domain name!
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(Editor: Yang Yang) Author penzi’s personal space