Some black hat SEO personnel have a deep understanding of search engine ranking algorithms and are highly skilled. This type of black hat SEO conducts experiments on their own websites to test the bottom line of search engines, which is a great contribution to all practitioners in the SEO industry. Without the exploration and attempts of black hats, we often cannot clearly know which techniques are accepted by search engines and which ones will touch the bottom line of search engines. In this sense, black hats that do not cross ethical and legal boundaries are not a bad thing for this SEO industry.
Don't complain, accept the punishment calmly
Although many black hat SEO techniques are not unethical, search engines definitely hate black hats, because black hats reduce the relevance of search results and user experience, and damage the jobs of search engines, which must be severely cracked down on. Therefore, it is normal to be punished for being a black hat. It can even be said that in the long run, it is inevitable.
On the basis of understanding the risks of black hat, if you use black hat and are punished by search engines, you do not need to complain, you can only bear the consequences.
I often see webmasters complaining on forums that their website rankings have been lowered and their websites have been punished or even deleted by search engines. The webmaster feels innocent and thinks that search engines punish websites casually and without reason. This kind of complaint is often misleading. If you dig deeper, you will find that the reason for being punished is precisely the use of techniques that are considered cheating by search engines.
Let me give you a typical example, which I think has quite a comedic effect. On May 21, 2009, a webmaster posted a message in the Google English Help Forum, and all his websites were deleted by Google, seemingly innocently. He listed 5 information websites. According to him, they are all real, artificial information websites, focusing on different topics. None of them are spam websites that automatically generate content. All five domain names are long domain names full of keywords.
Then someone pointed out that a large part of these websites are dedicated to exchanging friendly links. All these websites are not cross-linked to each other for Google PR and links, because we already know the cross-links on the same IP. It's useless. Of course, this webmaster does not care about PR and links, but he cares about the website being deleted.
Some people also found that some pages of the website have duplicate content, the most typical one is the privacy policy page. This is not a big deal, the privacy policies are pretty much the same. The webmaster solemnly stated that our company has a policy that requires employees not to plagiarize content, so most of the content is original.
Finally, a Google employee couldn't help but jump out and pointed out that the so-called originality of this webmaster was to add or subtract some words like "of", "地, got, maybe, maybe", and then change the paragraphs and word order. What many domestic webmasters call pseudo-original is also based on this technique, right? Please remember that "pseudo-original" means not original.
Then someone listed some of this webmaster's websites. If you click on them, you will see that they are typical single-page websites. There is only one page and two or three paragraphs of text. They are copied and then placed in Google Adsense or co-signed. Planning links, the rest of the entire network is to exchange link pages. Take away a page of plagiarized content, ads, and exchanged links, and there’s nothing left.
The webmaster still felt innocent and puzzled, and asked the cutest question: Is it possible that Google engineers can talk to us face to face and tell us the reason? Different Google engineers come to us, we Would love to visit google. . .
I also tried to check several Chinese websites whose webmasters complained about being punished for no reason. Without exception, they were either suspected of cheating or plagiarized websites with meaningless content and should not have good rankings.
Understand black hat and do white hat well
Introducing black hat here, and saying that black hat is not necessarily immoral does not mean encouraging everyone to use black hat. On the contrary, for a normal commercial website and most personal websites, good content, normal optimization, and paying attention to user experience are the road to success.
To be a good white hat, you must also understand what black hat techniques include, so as to avoid inadvertently using black hat techniques. When I first came into contact with SEO, I actually used hidden text with the same color as the background. At that time, I didn't think there was anything wrong at all, and I used it completely unintentionally.
Some black hat techniques are even riskier, almost killing without mercy. As long as it is discovered, the website will definitely be punished and deleted, such as hidden text. Some black hat techniques are less risky. Search engines will also consider other factors of the website. The penalty is relatively mild and recovery is possible, such as keyword stacking.
It takes more time and energy to be a white hat, and there is no 100% guarantee that a successful website will be made. But relatively speaking, white hat is safer. Once successful, the website can maintain its ranking and traffic and become a high-quality asset. Black hat methods tend to be effective quickly and have low implementation costs. The problem is that the probability of detection and punishment is high and getting higher. Once punished, the entire website often has to be abandoned and everything has to be started again. In the long run, it is very likely that after several years of working, you will still not have a truly high-quality website that can be used as an asset.
This article is completely original and hand-typed by Ningbo Bus Station http://ningbo.ichangtu.cn/ , please do not plagiarize.
(Editor: Chen Long) Author vigossz's personal space