In the SEO world, the most annoying thing for SEOers is being blocked. Some time ago, Baidu updated a lot, and a large number of K stations appeared, which gave many webmasters a headache. Now I am here to talk about why K stations appeared. Of course, I will share some of my own thoughts.
Reasons for K station:
Baidu’s announcement of the appearance of the K station has already stated that this K station mainly targets spam external links, spam websites (no original articles, or no more than 50% of articles), black hat techniques, servers and other issues. punishing.
SEO being "surrounded by Europe":
Baidu's K site this time is the advent of a new era. Have you ever thought about it as an SEO? Now 80% of websites rely on the assistance of SEO, and the problem that arises is that everything that netizens browse is arranged by SEOers. , and SEOer only considers rankings, and cannot truly consider the user experience. For a long time, it has aroused the anger of netizens. Most SEOs go to the forum every day, so have you seen a post like this "SEOs please go to the advertising area when linking" and this post appeared Is there any SEO who has paid attention to the super hot situation? There are complaints and resentments, and some even appear to be in a "crowd-like" state.
Baidu's K station this time is to calm the complaints caused by SEOers in recent years, and it is also a warning. At the moment when complaints arise, we all have to reflect on why this situation occurs.
The coming of a new era:
SEO in previous years could be optimized in a few days, and SEO in recent years could be optimized in several months. But how long does it take to optimize SEO now? This question is worth pondering. Not to mention search engines such as Soso and Google, just one Baidu search engine can cause everyone a headache. Now is no longer the era when external links are king, but the era of high quality: high-quality external links, high-quality articles, and high-quality websites.
High-quality external links: Good articles bring appropriate links, and a high-quality article will definitely bring good benefits. Netizens even cheered, but without suitable keywords and randomly inserted keywords, the quality dropped by two levels. And how to discover high-quality and good external links?
Pseudo-original articles: Generally, 70% of the articles that have been modified are of high quality. It is best to insert your own keywords during the modification process. The key words inserted in the process can be circulated with the article.
Original article: An article needs to be thought about many times, such as how to respond at the beginning and how to insert keywords. Generally, four keywords appear in an article (description, content, ending, title). When an article is published, it must at least give people a smooth feeling.
(The so-called keywords above are where external links are inserted)
For good-quality external links to appear, there must first be high-quality articles. This is for sure. Of course, the articles appearing here are not soft articles for external links, but for user experience. There are many issues to consider in an article, such as Whether it conforms to the website and whether it is the article that users need, based on customer opinions, improve the user experience of the website. If you can consider these two issues and integrate them into the article, it will be a successful article.
A high-quality website must start with building a website. How to use code and remove redundant code to improve the speed of website opening.
Pay attention to tags, etc., and there are also issues such as framework issues. After a website is established, the next question is the content, whether the home page of the website is filled with content, and whether the content is thought from the user's perspective.
There are also problems with the server. Although these problems are beyond the scope of SEO, I personally think that we need to learn how to eliminate viruses and Trojans on the server and a large number of attacks. As an SEO, you need to know these things, otherwise it may be because of Server problems caused all websites to be optimized in vain.
In fact, there are many problems in doing SEO, and I am just a novice now. I also hope that experts can give me more guidance. At least in terms of code, I am still in a state of ignorance. However, the solution to some problems is still a bit messy. This article mainly focuses on the problem of being Ked. In an article, we will discuss "How to Solve the Problem of Being Kicked" with everyone.
Article source: www.soola.cn
(Editor: Yang Yang) The personal space of the author DuoLuoDS