Although I have been working on a website for six or seven years and studied SEO for four or five years, Internet technology and search engine rules change rapidly. If you don’t follow up at any time, you will often be eliminated. This article will mainly use my failure experience in the process of building a website to remind the current junior SEOers to take me as a lesson and stay away from SEO.
Let me compose a poem first: Don’t optimize before you become a monk. A little knowledge is the most terrifying thing. When Baidu updates it in the future, people all over the city will criticize you.
When I first started doing SEO a few years ago, it was relatively easy to optimize at that time. Keywords were piled all over the page. The higher the density, the higher the ranking. Then I worked hard to build external links. Baidu's various platforms such as Baidu Tieba, Baidu Zhizhi, Baidu Encyclopedia, etc., you can really post links at will. With these two tricks, you can basically travel the world. I once had a sports live broadcast site, which used free space and a second-level domain name. At the beginning, I followed the most primitive optimization method, happily piled up keywords, established friend links with brother sites, and posted advertisements on Baidu Tieba. , I know how to leave links on Baidu, and Du Niang is very considerate. Every time there is a major game, such as the Rockets game day, the independent IP can exceed 10,000 on that day. At that time, Google ads for Firefox and UUSEE installation ads were placed on the page. Old The webmasters must all have the impression that I was still a student at that time and made a small amount of living expenses. With this small success, I thought I was an SEO master and felt good. It happened to be the CN domain name 1 yuan storm, and the previous server did not have registration requirements, so I built many websites.
At this time, Baidu began to crack down on rough SEOs, and the intensity was very strong. Many websites returned to the pre-liberation period overnight and were beaten to pieces. At that time, there was a brother's sports live broadcast station. Since the website administrator knew nothing about website SEO, the website had not done SEO before. Therefore, this brother's website not only did not collapse in this storm, but other over-optimized websites also collapsed. Zhongfen received a lot of traffic. Of course, due to the relatively large traffic of this site, I received an email claiming copyright from the NBA, saying that this site was illegally broadcasting NBA games and that the infringement needed to be stopped immediately. The man had no choice but to sell this site.
At this point, the keyword stacking + external link model has gradually become a backward SEO technology. Early grassroots SEOers began to really study search engine optimization technology. Individual webmasters have established their own SEO blogs to share their SEO experiences. Among webmasters, Home, A5 Forum, SEOWHY, TUI18, 28TUI and other forum platforms have become gathering places for grassroots SEOers. Unfortunately, I became one of them again and embarked on the path of no return for SEO. I have read a large number of optimization tutorials by masters, left links on hundreds of SEO personal blogs, left signatures on speeches in major forums, and signed on small websites. After achieving success, I once again regarded myself as an SEO master.
Although SEO was popular a few years ago, everyone was basically doing keywords on Baidu’s charts. At that time, there were not so many companies doing SEO for corporate websites. Because of my family business, I chose polytetrafluoroethylene. Industry, this is a very small industry under the chemical industry. I am the first person to do SEO optimization in this industry. I have built two websites, one using DEDECMS and one using ZBLOG. Link to each other, the content is related but not repeated. Using the techniques learned from studying the tutorials of experts and immersing in the forum, my website keywords dominated the natural ranking of Baidu related keywords for more than a year, earning the first place. Two living expenses. Later, the first SEO company that optimized this keyword also got my help and promised to put ads on my website. But unfortunately, this was just an SEO company that was trying to burn bridges. It pulled me after getting a high ranking. Dark.
One SEO technology can never dominate the world, especially after the new round of Baidu search engine rule adjustments, the competition for PTFE keyword optimization has become fierce, coupled with the reduction of updates of high-quality content on the site, my site rankings and The traffic both dropped, so I had to sell my site.
Making a website often becomes a habit. Even after you have a relatively stable job, if you stop making a website, you will always feel that something is missing. After work, I no longer have as much freedom as I did in school, spending time online day and night to update the website. I need to make a website that doesn’t require updating website content every day, and that can be recognized by users. Webmaster tools are a good direction, but there are already many It would be very difficult to rank an excellent webmaster tool site, so I didn’t do it. Navigation stations are also a good direction, but I did not choose a large and comprehensive navigation station. I chose an industry navigation station, and the key word is still polytetrafluoroethylene. In the early stage of building an industry navigation site, you need to collect a lot of related excellent websites, which is often tedious. The good thing is that we are SEOers, and our best quality is that we never feel tired doing repetitive work. Based on the SEO technology that keeps pace with the times, my website has once again reached the top of the homepage for keywords. Ironically, two of my competitors are the two websites I built and sold myself, and they still occupy a large position today. Important ranking. The biggest trouble for a navigation site is that it does not have continuously updated content support. Why should Baidu give you a snapshot update of the homepage, and why should it give you a high weight and good ranking? When the keyword rankings did not rise for a long time, we had to re-establish sub-channels: PTFE News Network, PTFE Q&A Network, PTFE Company Network and PTFE House Forum. Due to the support of content , the ranking has been further improved, and the snapshot can be updated in time. There is a little tangle here. When setting up sub-channels, the second-level domain name and the second-level directory have been bothering me, so I did an experiment. Some sites use the second-level directory and some use the second-level domain name. The result is that the second-level domain name and the second-level directory are used. Level domain names can achieve good rankings but do not significantly improve the weight of the main domain name.
Of course, if you check my website now (China PTFE Network - http://www.F4321.com), the ranking and traffic are already terrible. Due to work and family reasons, there are very few updates to the website now. Although I still update the website occasionally, I also visit forums such as Webmaster's Home and A5. I happened to be free recently. Based on my new understanding of SEO, I re-optimized the website, such as clearing abnormal internal and external links (there are many dead links and bad links that are being cleared), repositioning titles and descriptions, etc. , and revised the website, such as changing the CMS program, etc., the movement range was relatively large, and the cutting of materials was relatively fierce. It happened to encounter Baidu's major adjustment. It was a tragedy. The optimization was not completed yet, the snapshots were stagnant, and the collection did not increase but fell. .
However, website building and SEO are just my hobbies. I no longer rely on website building to earn living expenses. A stable job gives me strong financial support. Forgive me for pouring cold water on it. There is no future for SEOers, especially those SEOers who feel good about becoming a monk. Don’t think that your temporary small achievements will make your future beautiful. Your destiny is in your hands and in the hands of Du Niang. If you are a student, it is okay to earn some living expenses. If you graduate, find a job. With a stable job, life will become easier, and you no longer need to stay up late at SITE. Yes, it’s time to find a wife to honor your parents.
Finally, I attach a slightly modified lyrics to "It's Not That Simple":
It's not that easy/to find/the flaws of Baidu/especially after/reading the copywriting of "masters"/I'm always uneasy/I have no choice but to be strong/who murdered my website
It’s not that simple/Just make external links/Don’t care about anything else/The rankings are crazy/It may be half good or half bad/No content/Mother is not used to it/No need to inform you/Don’t ask who the godfather is/Just go with it if it feels good. Home page/ If you feel uncomfortable, just K your site/ What others say/ You still have to listen/ Make your own decision/ Since you have made so much effort/ A cup of strong tea and wait for the update/ On Thursday night/ Turn off the phone/ Pain is waiting in the forum inside
Updating is not that easy/Baidu has its own temper/Concentrate on being the best version of yourself/Updating does not mean you are still at peace/Happiness is not that easy/It makes people particularly fascinated/The period when I didn’t understand anything/I used to be the most attentive/So I am the happiest / It used to be the most painful thing to be raped / But it is a memory of growing up
(Editor: Yang Yang) The author’s personal space