The recent Baidu update incident has caused a lot of commotion, and many webmaster friends are terrified, fearing that their websites will be shot one day. The same is true for the author. Now I check whether the development environment of the website is stable every day, and whether there are any problems on friend sites. Even the content is 100% original + innovative, and there is no element of deception at all. The website has achieved this, but it was still affected to a certain extent by the 7.13 update. Fortunately, I insisted on posting soft articles, and this allowed my website to gradually return to normal. Maybe many friends love and hate writing soft articles. They love it because it is efficient and affordable, but they hate it because they can’t write it. Taking this opportunity, I would like to share how I used some clever tricks to build SEO soft articles in the context of the "Baidu Big Update".
Say in the shortest words what everyone wants to see most
Nowadays, no one can understand Du Niang. It’s just that the collection site is K-stationed. Even regular sites that insist on originality can’t escape death. This is a bit unreasonable, so everyone on the Internet has accused Baidu of shameless behavior. However, blame belongs to blame. The development of our website must still be based on Baidu, a stable source of traffic. So more often, people want to see how we can make a more reasonable website in the new environment? So this becomes the breakthrough point for us to write soft articles, seize everyone's reading curiosity, and use the shortest words to express everyone's most important ideas. What you want to see, such as the true purpose of Baidu's update, why spam sites have such serious casualties, etc. Such article topics will make your articles receive extra attention from the beginning. However, when writing such an article, you must keep it short and explain it clearly in the most concise words, because everyone is impatient now, and if the author talks endlessly, it will have side effects. So here are some suggestions for you:
1. Make a draft before writing and list the key points you want to say.
2. Write a concluding sentence before each paragraph to let readers understand what this part is mainly about.
3. What can be explained clearly with pictures is no nonsense.
Use the most direct cases and methods to resonate with everyone
It can be said that now is a critical period for Baidu's development, because the surrounding competitors are still snooping on China's search engine industry. Soso, Sogou and even 360 are all honing their capabilities, hoping to make a difference in this field. Moreover, as the leader in China's search engine industry, Baidu has many service loopholes, so at this critical time, rectification has become inevitable. I would rather kill three thousand by mistake than let one go. However, what everyone is concerned about is not this, but what we should do. So if the author can find a good case at this time and use examples to illustrate how a website can be brought back to life, then this article can be said to be a success.
However, when writing an article like this, the author still has some considerations, because this is a sensitive period, everyone’s attention is on it, and there must be many authors who have written similar articles. If we want to attract everyone’s attention , you need to use practical cases. It just so happens that the author's own website looks like this. After the hair was plucked, it took me 3 days to recover it all. When I wrote the article, I directly attached the case of my website and explained every step. What should be done is explained in great detail. Unexpectedly, as soon as the article was included, it received support from many readers, who added my QQ account to contact me. This is the result of my cleverness.
In fact, many times the quality of an article is proved by readers. If they welcome the article, they will reprint it. Only by reprinting can we get the desired soft article writing effect. But having said that, not every article is attached. A few case photos and some operation procedures will get everyone's approval. We must be thorough when writing, so that everyone can really feel that this article is reasonable, worthy of belief, and is practical and practical. Therefore, the author’s suggestion is that everyone should practice it personally before writing, feel the practical operation skills of this method, and broaden the introduction scope of the article when writing. For example, when you say that we should treat bidding promotion reasonably, you can mention the current situation by the way. Topics such as how to avoid malicious clicks by some webmasters under certain circumstances can enrich the entire article. Only such articles will arouse widespread resonance among everyone.
Do the opposite and make your article highlight the word "new"
Yes, what everyone is most concerned about now is what we should do in the context of Baidu’s large-scale K site. However, the genre of such articles is very competitive. There will be many authors writing at the same time. Imagine editors reading dozens of the same article. Articles based on material, if your writing skills are not very strong, are likely to be rejected, so instead of squeezing into a single-plank bridge with so many people, it is better for us to take things by surprise and let our articles express something different from others. Let’s talk about an example I saw. At that time, I saw that so many regular websites of friends around me had been deleted. I felt that this was not entirely Baidu’s mistake. Later, I went to A5 and read an article about Baidu’s gorgeousness. Following the real intention behind the excuse, the article uses a large number of actual cases to illustrate that in addition to improving the quality of its own service, the more important purpose of Baidu's large-scale K site is to increase its already saturated bidding advertising revenue, so as to combat the ranking of small and medium-sized websites and promote They started business cooperation with themselves. Such an article is a good article because it talks about problems that no one has noticed and brings a new way of thinking to everyone. The next day, the author wrote an article about The "truth" article behind Baidu's update has the same effect as the previous article, which is very ideal. However, when you are trying to make your article novel, you should not go overboard, blindly pursue the title, or sensationalize. Doing so will deduct points for your article. After all, the quality of an article is not simply a matter of a few points. A novel point of view can influence the situation. The article still needs to be enriched with enough content. However, while pursuing novelty, we still need to pay attention to a few points. First of all, the author should always pay attention to the current Internet hot spots and apply his understanding to current affairs. Describe the news as the main axis; secondly, read more foreign celebrity blogs, and learn from other people's opinions appropriately to make your articles more valuable to read; then communicate more with friends around you who have successfully built websites, either in QQ groups or In real life, only in this way can you mature. After all, only with in-depth experience can articles be readable; finally, if you have nothing to think about, summarize your own experiences and lessons, and tell them in an uncommon subject matter, you will also be able to read them. It's eye-catching.
The above talks about how we should create our own soft articles in the context of Baidu updates. In fact, what Xiaolin said is just an example. When every major event occurs, you can combine your own thinking to create a soft article. If you are better at handling all aspects, then this article will be a more successful one. case. The above is written by Xiao Lin, editor of the composition website http://www.eduxiao.com/ . You are welcome to reprint it. I also hope that everyone can come to my website to communicate more. Thank you.
(Editor: Chen Long) The author’s personal space for reading notes