A friend of the author invested tens of thousands of yuan and operated a game station group consisting of 150 websites a year. In a recent Baidu update, he was punished. The rankings of two of the websites he focused on were completely lost because these two games The website has accumulated some regular players, so it has not brought any losses to the website in a short period of time. However, it is undeniable that it is still very depressing that the homepage ranking that my friend has worked hard for a year is gone.
However, occupying the Baidu homepage for a year has already allowed him to earn back all his previous investment. However, after all, from the original dozen or so websites to the current 150 huge website groups, it was still destroyed overnight. It’s very heartbreaking, so is there any way to revive the website group that has been K? I think there is no way at all, but we can avoid losses as much as possible through other methods. I think it can be implemented from the following aspects, which can be effective Reduce the loss after the station group is K.
1: Immediately cut off the station group connection line to prevent further expansion of the depth of K
When it is discovered that the site group has been K, the sprockets should be completely broken up. However, the webmasters who operate the site group all know that because many links are interconnected internal pages, after a year of operation, these links are intricate and impossible. By manually destroying all the links to the site group, the only way is to completely close other auxiliary websites of the previous site group, leaving a few elite sites, and then optimize the internal links of the elite sites, so as to realize the transformation from the site group to independent After the website transformation, the remaining work is how to further improve the rankings of these single sites.
Two: Completely eliminate content cheating optimization on a single site
Generally, when optimizing a website group, it is indispensable to add some cheating optimization methods to the website, such as implicit stacking of keywords, purchasing a large number of black links, and finding some hidden one-way links through various cheating methods. These may be the reasons for further punishment by Baidu, so at this time, the black hat optimization of the website should be completely eliminated, and even at the expense of rewriting the website template, or changing the template to make the search engine think that this website is a new site, thereby converting this website into a new one. Put it in Baidu's black box for re-examination.
Three: Strengthen the construction of high-quality website content and use it for soft article marketing
When the template of the website is successfully changed, it is necessary to create high-quality content with a certain intensity. At this time, you cannot still use pseudo-original or collection methods. This will obviously not attract Baidu's attention, because Baidu usually creates content on K sites. In the end, spiders will rarely visit, especially from the original link path, because now Baidu Spider has a memory function for link crawling to a certain extent, so it will definitely not come to your website from the previous link, so While writing high-quality content, you should also build external links. At this time, external link construction requires some high-quality channels.
At present, the most common way to build high-quality external links is through soft articles, because as a website that has been K-ed, it is absolutely impossible to get the favor of other websites for free. Many webmasters may have heard that websites After being punished, the website ranking can be restored quickly by submitting articles on A5. Now I can clearly tell you that with the improvement of A5 editing level, these websites that have been punished will soon be seen through. If you want to pass the A5 editor's discernment It is very difficult and the chances are almost zero.
Therefore, the correct approach is to invest a certain amount of money in a series of soft article marketing. In the soft article, increase the anchor text of the website. When publishing the soft article, select six to ten websites. These websites should have different weights. Higher ranking websites will be published later, and the weight of their own website content and the final ranking of these articles will be increased by gradually increasing the weight. Although your website's ranking is still bottomless at this time, through the Baidu News Source These websites can already make your website appear on the home page.
Of course, the above measures to save the website after it was K-based are based on the fact that the website itself has certain loyal users. If the website makes money through traffic instead of loyal users, I think it is better to give up completely. Because at this time, the funds invested in rescuing the station group from being K-listed are far greater than the funds invested in recreating a new station group. Source of this article: Jinhua website http://www.qiaogen.com/ A5 is first published, please indicate when reprinting, thank you!
(Editor: Chen Long) Author Feng Wu’s personal space