The most discussed issue in the webmaster circle recently is the "Baidu K Station". The trigger of the incident was Baidu's two anti-cheating updates in 6.22 and 6.28. Baidu's updates are mainly aimed at low-quality sites that display more in search results. The situation has been controlled, and some low-quality sites with no originality or pseudo-originality have even been K-listed. Some webmasters were very resentful, so they gathered together to "ask for an explanation" from Baidu. I would also like to share my opinion on this matter.
1: This time Baidu K station, which type of website was hurt the most?
By reading some relevant posts on the Internet and investigating some friends around me, I found that the websites that were K-listed by Baidu this time were mainly websites with no original content, as well as pseudo-original websites with very little original content and only collected and modified content. On July 2, Baidu officials also explained the reasons for processing these sites on the Baidu Webmaster Forum. For details, please refer to Baidu’s official statement: http://bbs.zhanzhang.baidu.com/thread-6533-1-1.html .
The website was K, and the webmaster naturally complained. But for those websites that produce content formally and formally, it is actually a good thing. Objectively speaking, Baidu is first and foremost a search engine company, directly targeting ordinary users. If all users search for are sites that rely on collecting and pseudo-original content, while sites with original and carefully maintained content cannot be seen and searched by users, this is unreasonable in itself, so this time Baidu It is also necessary to make adjustments. Baidu is constantly optimizing the platform, and it is actually optimizing the living space of webmasters. From the perspective of a webmaster, you should take this opportunity to improve your capabilities and website building skills, so that you can achieve greater growth.
2: Doing SEM well is more important than SEO
Although SEO experts can often bring more low-cost traffic sources to a website. However, there has always been a common view in the industry that SEM done well is more valuable than SEO done well. Especially for e-commerce websites, because SEM is controllable, there is real data to see how much return you invest, and as long as the product is good and the conversion rate is high, a virtuous cycle can be created. There are many SEOers out there, and everyone has their own opinions and experiences. However, some friends may over-optimize and become what search engines consider "cheating", such as using some keywords that are not related to the website or article to guide them. Traffic, or modifying some titles and text to serve as original content, this kind of SEO will definitely be K by Baidu. Of course, doing SEM is more difficult than doing SEO, and the requirements for personnel and website products will be higher. Nowadays, various SEO trainings are overwhelming, and there are relatively few people who can do SEM well. Some SEOers can consider developing on the path of SEM.
Three: If you are accidentally injured, appeal as soon as possible
After Baidu took effect on some anti-cheating strategies and features on the evening of June 21, it immediately provided a complaint channel for handling erroneous websites: http://tousu.baidu.com/webmaster/suggest . Maybe some webmasters didn't pay attention. Here, I would like to remind all webmasters that if you feel that your website has been handled incorrectly, please respond as soon as possible so that it can be resolved in a timely manner. As far as I know, Baidu Webmaster Platform currently responds very quickly to complaints from erroneous websites.
I was chatting with a friend on QQ just now. Before, he mainly relied on website groups for income. This time, Baidu K station, his website income has dropped by half. I asked him what he thought of this Baidu K station. He replied: "The threshold for becoming a webmaster is higher. It is more difficult to obtain traffic and make money. Naturally, some people give up." But I believe in this webmaster. The group is very strong. It will not fall because of this Baidu K station. It will definitely stand up again. It is just that some of the previous methods of collecting and building station groups will not work.
I suggest that all webmasters should not pay too much attention to Baidu K. Instead of wasting time, it is better to build your own website and prepare for the future.
(Editor: Yang Yang) Personal space of author mcq0544