With the recent upgrade and update of Baidu search, more and more webmasters pay attention to the original content of the website. According to the "Web 2.0 Anti-Spam Detailed Guide", many webmasters believe that original website content is good content, and collection and pseudo-original content are both included in this "junk" concept. Here, Jiaxing SEO not only has a question, is every webmaster a master editor?
1. Ranking for website ranking
I have always emphasized that search engines should be treated as ordinary users, and SEO cannot be done for the sake of SEO. The number of included websites is not directly related to the ranking of keywords, but the process of SEO optimization is inseparable from the inclusion of search engines. The content of the website needs to meet the needs of users. When we publish original articles, we must also consider whether the content can help users understand what they want to know and whether it can help users solve the problems they want to solve. In short: websites are for users.
2. Originality is of course important, but increasing users’ interest in reading is the key.
From the perspective of search engines, original articles can play a certain role in the weight and inclusion of the website. However, careful webmasters will find that not every original article will be included by search engines. This shows that search engines have certain standards for article content and structure, and you need to see whether your article is readable from the user's perspective.
To be honest, what users care about is not whether your article is collected or plagiarized. To put things into perspective, as an ordinary user, when we enter a search engine to search for content, what do we hope to get? What we hope to get is the page in our search content that can solve our problem for us. Of course, if your content users have seen similar things on multiple websites, then there is no user experience to speak of.
3. How to correctly view the relationship between website originality and user experience
It is undeniable that search engines like the original content of the website. In fact, in our SEO process, the mining of many long-tail keywords contains extremely rich user experience. For example: the top ten rankings of XX products, which XX products are better, etc. When we write article content, we must consider what users think. The user hopes that the search results are valuable or interesting to him.
Analyzing the user search habits on the website and grasping the user's reading psychology is the real original content of the website. This is the original content that is beneficial to the website's search engine ranking and user experience.
The content of this article is original from Jiaxing SEO ( http://www.jxhot.cn ) Jiaxing Haoda Network Technology Co., Ltd. Reprinting must include a link!
(Editor: Chen Long) Author Mang Pi’s personal space