Hello everyone, I am Hongtu Internet. The London Olympics finally opened two days ago. I believe everyone is paying attention. On the first day of the London Olympics, Chinese girl Yi Siling won the first gold medal in the women's 10-meter air rifle in the shooting competition with a score of 502.9. This was also the first gold medal at this Olympic Games. The Chinese Legion thus achieved a "good start" at the London Olympics. In the women's 10-meter air rifle competition of the 30th Olympic Games, Yi Siling was not afraid of strong opponents, fought tenaciously, and won the championship. She won the first gold medal of this Olympic Games and won honor for her motherland. This is something that makes us feel proud and excited. At the same time, it also inspires us to continue our efforts and move forward bravely for a better tomorrow for our motherland. Compared with Yi Siling's great career, I am so small when I am engaged in website optimization. Although my career will not be as successful as hers, being able to successfully do a good job in website optimization is my greatest success. Based on my many years of successful experience in website optimization, I will discuss with you: What is the most important thing about website optimization?
1. Website structure and content
First of all, when optimizing a website, we must pay attention to the structure and content of the website. The so-called website structure is the pattern that facilitates users to browse and find information. The content of the website is the content that can attract users. Here we take one of our successfully optimized websites (Nanjing Integrated Wiring) and another of our websites (Nanjing Website Optimization) for analysis, as shown in the figure below. It can be seen that the website structure of the website optimization is more complicated than that of the integrated wiring website, and it involves more knowledge content. However, the content of the integrated wiring website is relatively simple and the structure looks clear at a glance, so spiders are very willing to crawl. Get the content from its page. You can take a look at the ranking of "Nanjing Integrated Wiring" in Baidu, so that you can initially judge whether the website structure and content play a certain role in website optimization.
Figure 1 shows: Nanjing website optimization architecture
Figure 2 shows: Nanjing integrated wiring architecture
2. Attitude
Attitude is one of the key factors in website optimization. Many Internet companies think that website optimization is just simple links, titles, content, etc. In fact, everyone ignores a very important point. In fact, it’s more about perseverance. Regardless of any walk of life, if you persevere, you will get corresponding rewards. Of course, SEO is no exception. You can insist on updating an original article every day and doing some external links. If you continue like this every day, I think your website will get a good ranking even if it is poor in other aspects. Website optimization is different from other industries. The threshold for website optimization is very low. Basically, in this industry with no threshold restrictions, if you want to be the best, attitude plays a very important role. Website optimization requires more perseverance. Many SEOers will think that as long as they master the basic skills of SEO, they can be competent in the work of SEOers. In fact, through the previous incidents of Baidu K station, we can see that this idea is wrong. We treat website optimization as we treat friends. If we treat it sincerely, it will treat us sincerely. In fact, there is really no technology in optimization. It just means publishing content updates and persisting. Therefore, we must work hard to optimize; persist in doing our daily work; carefully observe daily monitoring reports; patiently analyze the shortcomings in optimization...
3. Internal links
As the saying goes, "To deal with external forces, we must first settle within." From this sentence, we can see that no matter what industry or task we are in, we need to do our job well first, and then do other things. matter. The same is true for websites. As for the internal optimization of a website, in addition to daily updates and maintenance, internal linking tasks are undoubtedly the top priority in website optimization. Regarding internal links, we can see from the literal meaning that a link within the website points to other pages, which is our long internal link. The functions of internal links are: easy, free and easy to grasp; improve website guidance rate; promote website keyword ranking; help the selection of website PR, etc. It can be seen from this that internal links are also very important for website optimization.
4. User experience
When optimizing a website, it is not just about making search engines like it, but more importantly, making users experience it and fall in love with it. When the traffic builds up, you can pay close attention to the sources, habits and hobbies of the website's people. Monitor traffic trends. Of course, after ranking up, don’t leave the optimization work alone. You must continue to maintain and expand traffic. Only in this way can you improve the traffic conversion rate, maximize the conversion of traffic into sales, and also benefit customers. After-sales service and product support. Some people think that SEO and after-sales service are related to each other. In fact, there is a very close relationship between them. If you comb it carefully, you will find that there are still many connections. Below we will gradually reveal the reasons for it: When you provide thoughtful after-sales and product support to your customers, customers will first establish a good impression of your company. So he will take the initiative to pay attention to your company's developments and your company's product developments. So he will open your company's official website anytime and anywhere to see the release of new products and new after-sales services. This will subconsciously bring a lot of traffic to your website. Don’t think that it’s over once you make money from customers. In fact, otherwise, customers will help you bring more customers, and bringing customers to customers will become bigger and bigger like a snowball. Of course, your website optimization traffic will also greatly increase. Therefore, if website optimization wants to be successful, we must pay attention to user experience.
In summary, I hope that after mastering the above points, you can better optimize your website. The above are some of my personal opinions. You are welcome to come and make a purchase. This article comes from Hongtu Internet, Nanjing website optimization, www.hongtunet.cn . If you have different opinions, I hope you can add me at QQ: 827445759 to learn and discuss together!
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