Recently, the well-known American financial magazine "Forbes" published an article saying that "SEO is dead and social real-time content is popular." First of all, I agree that social content is popular, but I don't agree that SEO is dead. Just as I agree that Weibo cannot access blogs, we also have many different offline models. For example, newspapers, magazines, and television are all media, but they can also survive together. With the emergence of the Internet, traditional The media is a shock, but in fact, traditional media and the Internet have their own merits. The Internet is more focused on speed, while traditional media is incomparable to many online media in terms of content quality and in-depth interpretation.
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1: Social networking is based on people, SEO is based on information
When it comes to social networking and SEO, social content is people-centered and quickly connects the flow of information between people through attention. Through social platforms, you can quickly learn about information related to you, family members, relatives, friends and colleagues, as well as content you are interested in, website updates, etc. However, in fact, users focus on people, and this information is automatically pushed. There is information that they need, and there is also information that they are not interested in and they just glance at it. Search engines are based on information needs. When users have information needs at a certain moment, the first thing that comes to mind should be search engines, because in the massive His answer can certainly be found in the Internet data. Therefore, social networking and SEO are based on the different needs of users.
2: Social networking mainly consists of fragmented information, and search engines are even more massive.
Social networking is mainly fragmented information generated by users, while search engines are based on content search across the entire network. In comparison, search engine content is more massive, while social networking focuses on fragmented information, which is actually the same as our lives. , we usually spend a whole chunk of time on going to work, sleeping, and eating, but at the same time we also have a lot of fragmented time, such as taking the bus, going to the grocery store, and visiting the supermarket. The relationship between them should be complementary, not competitive, so social marketing and SEO should also be complementary, and we should not say who revolutionized the other.
3: SEO pays more attention to acquiring new users, while social networking pays more attention to maintaining old users.
Although I also agree that social networking can indeed bring a lot of new traffic, but from a macro perspective, social networking is more useful in the maintenance of old users. As for the ability to acquire new users, SEO is obviously stronger than social networking. This is When our website interviewed Chen Qi, CEO of Mogujie Street, we also talked about this topic. Friends who are interested can take a look at our interview as a whole, "Super Site Interview Collection: Mogujie CEO Chen Qi Shares Taobao Entrepreneurship Experience". For For a website, it acquires users through search engines, establishes relationships with users through social accounts, and then communicates with each other on social platforms, constantly calling website users back to their own websites, thus saving marketing costs. In fact, Nowadays, websites have a strong ability to acquire new users, but users are lost very quickly. Therefore, social marketing should be able to better help website owners maintain old users and enhance users’ awareness of the website through repeated marketing. Thereby enhancing the overall brand of the website. So this further proves that social and SEO are complementary, not competitive.
For Internet marketing, SEO and social marketing will be the mainstream marketing models for a long time in the future. Making good use of these two free marketing tools can quickly help you acquire users and increase the value of the platform.
Original article by Super Station Dai Renguang http://www.supadmin.com/taobaoke/ The copyright of this article belongs to Dai Renguang @ Super Station Technology. Reprinting is welcome. Please indicate the author and source. Thanks
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