Regarding the operation of the website, different webmasters will have different views. Some webmasters will use local forums to carry out word-of-mouth marketing, some webmasters will rely on social media to attract extensive traffic to themselves, and some webmasters will expand related businesses. , striving to maximize profits. In short, everyone’s business methods are diverse, but behind the diversification of business methods is the webmaster’s unified thinking on reducing the website’s bounce rate, because profits, brand and development are all based on On the basis of strong user experience, if someone visits your website, it will be closed within 3 seconds. So where do all the development requirements start? But how can we reduce the bounce rate of our website?
Give the website enough unique features
Here, features can be understood as the theme and attraction of the website. Regarding the theme of the website, I think everyone should know what to do, which is to let visitors know the relevance of our website content in the shortest possible time. If you are an IT blog, you must put labels such as "Internet Marketing" and "Search Optimization" on the website directory. If you are an IT blog, then the homepage must be full of shopping information. In short, we must make our content relevant Sexuality emerges.
Regarding features, the author recommends that you actively display the most attractive aspects of your website on the homepage, such as the latest shopping information, hot news, and novel website optimization methods. This is the first hurdle for us to retain users. At this level, catching the user’s attention is the key.
Updates of long-term effective and novel content
Even if you are a shopping navigation website, you still need to pay attention to the construction of content, because user retention does not only rely on the credit of pictures, and everyone knows that too many pictures will delay the opening time of the website, so content construction must Keep it closed. Speaking of which, we must learn from A5. As a well-known webmaster website in China, A5 has many webmasters visiting here every day, and the direct purpose of their visit is to learn and read articles written by other friends. Compared with A5 Modules such as material download, task area, exchange area, and its article supply are the most eye-catching aspects of this website. Therefore, Webmaster.com has set a good example for us, that is, using articles to attract users and using features to promote development.
Make your website "profitable"
In fact, the article presentation and feature presentation mentioned earlier are, to put it bluntly, to make your website profitable so that users can get meaningful things from it. In fact, it is not profitable to start early, and few users will go to you without any purpose. For website visits, Lu Songsong’s blog is to learn the latest knowledge in the industry, Feishengke is to obtain the latest shopping information, and Huanli.com is to buy the most desired products for the least amount of money. In short, we need to make our website valuable and have something to take away. At this point, taking me as an example, we mainly proceed from three aspects. First, increase the discount amount of the website, such as free downloads of materials from the webmaster network, red envelopes from shopping websites, etc. We must give users certain discounts so that they can often Come on, the second is to bind the frequency of user visits. This can be imitated by Baidu's way of getting points by checking in every day, so that users can enjoy VIP treatment when they reach a certain point limit. The third is to do a good job in the main business of the website and provide Give users a high-quality site.
Improve website speed and interactivity
The most important thing for a website is its popularity, and the key to increasing its popularity lies in interaction. For example, most website members now need to register, but the registration process is too cumbersome and requires filling in a lot of information. Although this is a measure taken by the webmaster from the perspective of website development, many users are impatient and will not register step by step. A5 saves a lot of steps when registering as a member. It only requires a user name, password and email account. The registration time is completed in just a few seconds, which is very convenient. This is a quick performance. As for interactivity, if you have the ability, the webmaster can build a BBS as a supplement to the main site, just like A5. If the webmaster has limited energy and ability, then I can start with the interactivity of the main site, allowing users to post comments, and take The reward system encourages members who frequently comment and receive favorable reviews. When their points reach a certain level, members will enjoy certain shopping privileges, which invisibly improves the interactivity of the website's own users.
Of course, user interactivity is not only reflected on the website. We can still improve interactivity offline. At this time, we can conduct some member feedback activities based on local forums, team activities such as mountain climbing and hiking, or set up a QQ, It is for everyone to exchange their shopping experiences. In fact, there is no difference between offline and online interactions. The ultimate goal of both is to improve the brand to a certain extent, so the combination of offline and online can achieve this goal.
There are many ways to retain users on the website. As long as everyone digs into the details carefully, I think user stickiness is just a matter of mentality for us. This article comes from the author's website 1211 Rebate Network http://www.1211fanli.com/ . Please indicate when reprinting, thank you.
(Editor in charge: momo) Personal space of the author Lin Xiucheng