A few days ago, a friend who is a tutor in G city contacted me through QQ. His website was hacked and he hoped that I could help him restore his website to Baidu.
I took a cursory look at the website that this friend has been working on for more than a year. There is indeed room for improvement in SEO. The main reason is that the content is poor and lacks regular maintenance. Except for Baidu K site, it has never been included in Google. The largest number of included search engines is only 49 articles. The promotion of external links is not good either. The number of Baidu domain queries is only over 600, and the number of external links included in Alexa is single digits.
Dreams cannot be successful casually, my friend, are you ready?
So I simply rejected him, because in the current special period of Baidu's great shock, I can't guarantee that my optimization work will win Baidu's favor in a short period of time - if the content is collected and copied to be pseudo-original, I have no confidence at all . But if we carefully integrate the content, time cannot be guaranteed at all. I can’t afford this time, and he can’t afford it.
More importantly, as a tutoring industry, there are obvious geographical restrictions. Without enough "long tail" accumulation in the "long tail theory", online marketing cannot effectively exert the power of "words speak to the distance". In this case, online marketing (including SEO) can only be used as an auxiliary means for offline marketing promotion.
Moreover, from a simple query of the website’s external links, I saw that this friend was too impatient. In Kunming dialect, he said, “I can’t wait for the rice cake to peel off.” He has done all kinds of marketing, but because it has no effect, he has never found a way to stick to it. Therefore, whether it is online marketing or offline promotion, it is still in the exploratory stage - if you hear a good promotion method, you will learn and implement it immediately, but as long as it has no effect for a month, you will no longer have passion, and if you can barely maintain it, it will be like "a little monk chanting sutras, with words but no intention"—— With this approach, no matter how skilled you are, you will not be able to really do any marketing work well.
Upon hearing my refusal, this friend asked me in disappointment: Aren't you an SEO expert? I said, I have only started to learn programming knowledge now. I am not an SEO expert. I am just learning all the time. But I must remind you that for more than a year, from online to offline, you have tried various methods that you have heard of. What I can tell you are these methods.
I told this friend that you must change your mind. The important thing is not SEO, not any promotion method, but that you must calm down and think. The first thing is positioning - think from the user's perspective. I am a tutor, and others are too. As a tutor, what do users need, what are my advantages, what are my disadvantages, and what are my selling points that differentiate me from others in tutoring.
Only by constantly thinking deeply with questions in work practice can we find our own unique selling point, form our own unique marketing strategy around this unique selling point, and consciously amplify this unique "uniqueness" through differentiated marketing in daily teaching and various promotions. Selling point", constantly organize various content that is easy for users to accept as evidence to support this selling point, and strengthen publicity, only then can we truly do a good job in promotion work - and we must constantly summarize experience and tests, continue to learn from others, and persevere. Marketing, including website SEO Only then can the work be done well.
Otherwise, we will sacrifice the basics and pursue the last. No matter how good the SEO of the website is, the words "G city tutor", "G city tutor", "G city one-on-one extracurricular tutoring" and "G city extracurricular tutoring" will really be included in Baidu. First, let’s not talk about whether the ranking is stable, but in the shadow of the well-known tutoring brands in the country, if there is no carefully designed promotional content and catchy headlines based on user needs, how can you impress users? Why should I believe you?
On the way home, I thought of this friend’s question, “Aren’t you an SEO expert?” and I couldn’t help but smile bitterly. I don’t know how many times I have been “disappointed by experts” and “experts”, and finally I was disappointed by hopeful seekers. questioned.
I know that these seekers simply hope that I am the "expert" and "master" in their minds, and that all problems will be solved as soon as I take action. The SEO ranking will be ranked first on Baidu, bringing endless traffic, and the conversion rate will remain high. Orders are coming in continuously and money is flowing in.
Of course, we can’t blame them. It was the irresponsible publicity that “SEO turns stone into gold” and “online marketing makes gold every day” that made them have such hope. I always feel guilty for their questioning. Feeling, because "I am not a hero who just raises my arms and gets a crowd of responders" can bring them huge amounts of money.
But as a person being asked for help, I have to act as a villain and cruelly shatter their unrealistic SEO dreams (internet marketing dreams), because the greater the hope, the greater the disappointment.
We think of all this too easily, thinking that we don’t need to use our brains. As long as we use the legendary “SEO magic” that “turns stone into gold”, we can easily make money and succeed easily.
In Sassou's "Iron is Burning", veterans of the Volunteer Army recalled the Cheorwon defense battle, which was of great importance to the overall situation, and said: "If the U.S. military breaks through, the overall situation will collapse. It can only be a head-on confrontation. That battle was not fought by chance at all." . The ultimate defense is "we defended well (from the perspective of will and tactical discipline), but the US military did not attack well (the desire to attack was not strong, as if we had to complete the task at work)".
What does it mean to "fight well and have a strong desire to attack"? The old revolutionaries cited the example of the Battle of Jiaoyan Mountain in the Jincheng Counterattack. Faced with terrain that had to be attacked from above, they were completely familiar with our army's circuitous and interspersed fighting style, and had multiple layers of defense. Defense in depth, facing the enemy's better weapons and equipment, was difficult at first, but they continued to attack, and finally seized a small flaw in the enemy, and used a team of more than ten people to surprise the headquarters of the White Tiger Regiment, break through a little, and tear open the entire enemy's defense line.
The old revolutionary said: "Look at our attack. We cannot attack the left side in the middle, and we cannot attack the right side from the left side. We constantly use our brains to change tactics in order to win the battle. Whenever we have the opportunity, we rush forward regardless of life and death. This is called the desire to attack." .
Faced with "a head-on battle" that they were unwilling to fight, the depleted volunteers not only fought, but also fought well; facing temporary setbacks, the volunteers remained calm and maintained a strong desire to attack, constantly adapting to the battlefield situation. , adjust tactics reasonably, "the east cannot fight the west", only then can we create opportunities from the battlefield where there are no opportunities, seize the opportunities, display our own characteristics, and win the final victory.
Although 60 years have passed, the experience of the Volunteer Army has not become obsolete - the strong desire to attack even in the twilight years of the martyrs 60 years later because "the battle was not fought by chance at all"; the kind of strong desire to attack in difficult situations When there is no chance, we not only persist, but also overcome difficulties through our continuous efforts, always maintain the desire to attack, stick to our own style of play, and continue to use our own efforts when there is no chance to mobilize the enemy, create opportunities, and break through a little, which will bring about the overall situation. Great changes, winning the final victory - technology is not a panacea.
"No one can succeed casually", we often sing this song. The question is, sing the same song again, have we always maintained such a strong desire to attack and the enterprising spirit of "not succeeding casually"? This is the question we must first think deeply about (this article was originally published by "SEO Yunnan", all rights reserved , the author is responsible for the article, please indicate the original source in the form of a link when reprinting it (http://www.gouyn12.com/gouzz/319.html ).
(Editor: Yang Yang) Personal space of author gouyn12