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Brand building is a process that enterprises must go through, so as a platform for corporate online promotion, corporate website construction also needs to infiltrate the concept of brand into the website in the early stages of construction. Some people may think that brand building is the work of large companies. As a small business or a small workshop website, there is no need to write brand words for the website, because as long as the website is ranked, industry words will bring a lot of clicks.
In fact, this view is extremely wrong. First of all, we can analyze which type of keywords has the highest conversion rate? There is no doubt that it is brand words. Being searched for brand words means that searchers already have a certain degree of brand awareness. Secondly, any industry word with a relatively large search volume must be the most competitive keyword in the industry, and its optimization difficulty is much higher than that of brand words. Some people may say that there is no denying that the quality of brand words is very high, but the title of a website's homepage only has a few words. Instead of adding brand words, it is better to write more industry words as target keywords. The price/performance ratio is naturally better than that of brand words. Words are high.
It is extremely irresponsible to jump to conclusions. Take our company as an example. We are a professional company engaged in Internet marketing outsourcing. Everyone knows that the target keywords of a website are generally set within 5. Of course, , large and high-authority websites are another matter. Therefore, a carefully written website title is still sufficient even if brand words are added. For example, in the title of our company in the picture below, the target keywords do not have to match exactly. If the website title blindly repeats the target keywords, it will easily be regarded as keyword stuffing by search engines.
In addition, brand words are not like industry words. If you go up in the ranking today, you will be ranked. If you fall down tomorrow, you will be paralyzed. Industry words are only temporary, while the power of brand words can be accumulated. The picture below shows a certain period of time. The ranking of the keywords with the top traffic of my site.
It can be seen that the traffic brought by "Tiancan" as a brand word is not low, even when my site was downgraded some time ago. This is the biggest advantage of brand words. You can stabilize a group of loyal users of the website through brand words.
Brand is synonymous with an enterprise. An enterprise without a brand cannot do well. Therefore, brand building is also an important part of website optimization and an important part of improving user experience. This article is originally published in A5 form by the Internet marketing company http://www.tcie.cn . Please indicate the source when reprinting.
(Editor: Chen Long) The personal space of the author Fengge Nocturne
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