I have discovered this problem before. One and a half months ago, I discovered it when my website was first included, but I was not sure. When it was first included, only the included description of the Baidu site showed that it was set by myself, and other contents were not found. The pages are all text automatically captured by Baidu. The text is basically the navigation on the left side of the web page or the navigation column above. It is rarely the content of the article. At that time, I thought there was something wrong with my website program. I kept observing and found that the website There cannot be any problems with the program, and I feel that there is no cheating. You can take a look at: www.0579seo.com
However, this afternoon, I visited my website on Baidu site as usual, and found that even the description on the homepage was not set by myself. It was also text that Baidu spider automatically crawled. However, these words were not in the navigation column, but at the top of the web page. Text content, this gives me chills. Does this mean that Baidu’s algorithm is changing and it no longer pays attention to description?
Also, if you directly search for keywords, the snapshots that appear on Baidu are indeed the keywords we set ourselves, which I don’t quite understand. My website keyword CE certification Baidu naturally ranks 8th. You can take a look. .
Everyone knows that the "description" part currently occupies a very important position in the entire optimization of the website. Basically, everyone will pay great attention to writing the content of the "description" part when optimizing the website, because this part is currently affecting us. One of the important factors in website keyword ranking. So will there be a day when all search engines will not crawl the "description" part of the website, or will this part have no impact on the keyword ranking of the website? What should we do?
Let me talk about my personal opinion on Baidu not paying attention to description:
1. Baidu no longer pays attention to "description", which is actually an improvement for Baidu search spiders.
Because our human influence is eliminated, "description" is usually added manually with personal intentions, so the results presented to search users may be better. However, judging from the current observation results, Baidu crawls the web pages by itself. The content does not feel very good. Judging from the content of the web pages it crawls, we cannot tell at a glance what the main content of this website is. This shows that Baidu's technology is not yet mature. This technology is still being improved.
2. This phenomenon is a test and a good opportunity for us doing SEO
It now seems that Baidu’s 100-name algorithm is still based on the description content we set, but I believe that before long, Baidu will no longer pay attention to the content of description, just like it no longer pays attention to kewords, which will make us in future optimization methods It will be further sublimated, and it will truly start from the user experience. Relatively speaking, the salary and remuneration of those who engage in the SEO industry with integrity will reach a higher level, because future optimization will not only focus on the title, key, and description of the website. , internal links, external links to optimize these parts... are worth studying together.
Source: Zhejiang Xiaocai SEO training information station
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