There are many typhoons and heavy rains in summer. As the unrivaled leader of domestic search engines, Baidu naturally did not sit idle in this sultry season. In the past six to seven months, site cleaning campaigns have been carried out continuously. Wherever the wind blade passed, it left small and medium-sized webmasters and SEOERs groaning. Many websites that once relied on them fell into the huge gap created by Baidu overnight, and quite a few of them may have ended up missing. . After the storm, online life will still continue, and rational self-reflection around the proposition "how to survive" is particularly necessary.
For webmasters and SEOERs who have considerable experience in online work and life, there is such a term that will flash across the eyes of these Internet people almost every day when they inadvertently do it. As long as you select a certain web page and a certain folder and right-click the mouse, you will see two words like this at the bottom of a long list of function options: Properties.
Regarding attributes, the relevant explanation is this: that is, the inherent nature of the thing itself. It is an inevitable, basic, and inseparable characteristic of matter, and it is also a manifestation of a certain aspect of things. Things of a certain quality often exhibit multiple attributes. There is a distinction between essential attributes and non-essential attributes. This is about the humanistic interpretation of this term, and it also has its specific meaning in the computer hardware world. Due to space limitations, we will not elaborate further here. In short, it is also a computer term with typical meaning. .
Here, Shuwu interprets the meaning of the text and expresses his understanding and approval of the literal explanation given. At the same time, this also leads to the topic to be discussed in this article, which is the definition of the attributes of a large number of SEO workers who have formed an industry group. Clarifying such content, I believe it will have a positive and beneficial effect on the positioning of future SEO practitioners. In view of the fact that the SEO concept is basically popular in website optimization, this topic can also be applied to the webmaster group.
First of all, as an SEOER, when entering a certain company or enterprise, you will inevitably experience technology-related inquiries and assessments. If you are able to pass the initial interview and accept a specific job website, according to normal professional habits, I believe you will also use relevant SEO query software to conduct a basic search on the target website. At the same time, the source files of the target website will also be viewed to determine the SEO settings of those important websites. In addition, the entire website structure will be carefully examined, and common SEO industry standards will be used to define whether the target website's structure is friendly enough to search engines. At this level, there is no doubt that SEO workers reflect their technical side.
Secondly, SEOERs who need to enter daily work, according to industry operating practices, should carry out continuous SEO work on the target website they take over. No matter how many times they solve the technical aspects of the website, a considerable part of their subsequent energy and Time must be invested in the daily maintenance and update of the target website. At this point, any SEO worker knows that continuous website content and external link growth, the continuous increase in the value of these two aspects are of great significance to Keyword ranking plays an important role in the target website. It should be said that the work content in this area has begun to gradually break away from technical requirements. At this level, Shu thought that perhaps using the word "execution ability" would be the most appropriate word. Under a certain established rule system, strengthening operational intensity is the most important thing. Such repetitive intensity will even cause many SEOERs to fall into a cycle of mechanized operations, causing complaints such as "outside link migrant workers".
Thirdly, as a qualified (let’s not talk about the so-called excellent here) SEO workers, you should know deeply that if you want to squeeze into the ranking sequence or good or even excellent ranking for keywords that have become crowded, just Relying on the two points mentioned above is obviously not enough. Further SEO strengthening operations must be done. Its basic goal is to vigorously promote the growth of the number of content pages included in the target website and the number of external backlinks. The indicators here can also be clearly defined using grades and numerical values. The most ideal model is that the search engine can quickly include any content pages generated by the target website, and can generate a large number of relevant links pointing to the target page outside the target website. In addition, careful and professional SEO workers will also put user experience on daily inspection. Well, Shu believes that the work requirement at this stage is the generation and dissemination of high-quality content, which almost tends to be based on humanistic attributes, because relying on technical attributes can no longer achieve the goal.
Coincidentally, Baidu's large-scale K-station move in June and subsequent official statements basically pointed to the humanistic attributes of the target website:
The above screenshot is quoted from the URL: http://bbs.zhanzhang.baidu.com/thread-6533-1-1.html
Judging from Baidu's statement, it even has some anti-pure SEO technology flavor.
Let’s put aside the rights and wrongs of Baidu’s K-site storm for the time being. We will just judge from the Baidu search engine system’s preferences and aesthetic system of related sites in its included system. I believe that practitioners involved in the SEO industry will also It serves as a certain warning or regulation. Unless you can stand on your own, a website that can live without looking at Baidu color is another matter.
This article was originally created by Shu Wu (Shanghai Zhuanshengben.com http://www.pd58.com ). Please indicate the source of the article when reprinting it. Thank you.
(Editor in charge: Yang Yang) Personal space of the author, Shanghai junior college student