Search engines are the main source of traffic for most websites, so SEO is a required course for every website. SEO must grasp the degree of optimization. If the optimization is not enough, the effect will not be ideal, and if the optimization is excessive, it will be punished by the search engine. I don’t know much about optimization techniques, but because I was punished by Baidu many times, I gradually discovered some SEO taboos.
Search engines are heating up constantly, and more and more people are joining the SEO industry. Here I will summarize some points that novice SEOs need to pay attention to.
1. Find the right keywords. Be sure to choose the right keywords. If it is too hot, you should consider whether you have the strength to do it. If it is too cold, it will have no traffic and is meaningless. Be sure to use tools to search for keywords. The choice of this step is very important.
2. Don’t stuff keywords. Novices like to pile a lot of keywords in TITLE and DESCRIPTION. Search engines don't like this. They can use descriptive language, which is the more popular constant-tail keyword optimization now.
3. The webpage title is set once. Many novices did not consider the setting of the title well at the beginning. After it was included, they found out that the setting was not good and changed the title again. This is very bad for search engines. They will think that the site is unstable and an unstable one. Can your website have a good ranking? I suggest you consider the title at the beginning and don’t change it later. Even if you really need to change it, you should change it slowly, a little at a time, and don’t make too big a move.
4. Don’t send spam links in bulk. Novices like to use mass messaging when making external links, creating a large number of external links, focusing on weight rather than quality. Little did they know that a large number of spam links are not only ineffective but also harmful. Therefore, it is recommended that newcomers should not send a large number of links in bulk, but work harder and find more sites of the same type to make friendly connections, apply for blogs, and write blog posts with links. These external links are high-quality links and are very beneficial to rankings.
These are some SEO tips for beginners that I have summarized. I hope they will be useful to everyone. Please forgive me if the writing is not good!
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