If you want to become a real SEOer, in addition to understanding SEO professional knowledge, you must also understand SEO misunderstandings. In fact, common misunderstandings of SEO have been mentioned in many articles of A5, so now the editor will analyze the misunderstandings based on the overall knowledge of SEO and operational ideas.
1. Most people adopt the “use-ism” approach and do not pay attention to practice.
When many friends first come into contact with SEO, they will borrow some experience and insights from their predecessors. This is not undesirable, but what is worrying is that many webmasters mostly use it. He generously took the achievements of his predecessors as his own, or selected some of them that he thought were more useful, but did not add any innovative ideas of his own. This is a common misunderstanding that novice webmasters fall into.
How to deal with it: practice
1. In order to prevent "going astray again" into wrong practices, novice webmasters are asked to learn the most correct SEO theoretical knowledge before starting practice, and cut off wrong practices from the root. It is recommended to learn SEO knowledge provided by search, such as "Baidu Search Engine Optimization Guide" and "Google Webmaster Guide".
2. Customize and segment the practical plan, which can be carried out in stages or at multiple sites simultaneously. For example, the requirement for keyword density is between 2% and 8%. During verification, you can choose a certain range to test multiple pages, and test the same keyword with different densities to see if it has a good ranking for website keywords. Different impacts.
3. When executing, you must strictly follow the plan and do a good job of data analysis and statistics.
2. Rely on the “sixth sense” for optimization
The deeper your understanding of SEO, the more you may understand the difficulty of SEO optimization. Among them, the most difficult thing is probably to control the SEO effect. Because search engines are changing all the time, a large amount of instance data is needed to control them. But the terrible thing is that the analysis that has been done before may become invalid in the blink of an eye because of a small change in the search engine. This is also the main reason why many webmasters rely on their "sixth sense" to optimize. But the webmasters have no idea that the final effect will inevitably be less than expected, and the work progress will become difficult to control.
Processing method: In-depth study of SEO concepts, development of data-based SEO thinking, putting aside the "sixth sense", and mastering the optimization progress
1. Learn to use data-based tools for optimization, such as Baidu Statistics, Google Analytics, Aizhan.com, and Webmaster Tools. In order to grasp the actual situation of internal optimization of the website and the number of user visits, it can also deepen the understanding of user access data and content pages crawled by spiders. You also need to use a professional tool here, such as the light-year calendar analysis tool.
2. Reasonably formulate controllable optimization plans and develop data-based SEO thinking. For example, we are dealing with a small business website. To optimize its keywords, we set a goal of about two months. How to allocate the work in these two months, how to subdivide the workload into each day, how to implement it, how to deal with emergencies... etc. must be well planned.
Of course, there are more optimization misunderstandings that webmasters need to pay attention to. Here is a brief introduction to two of the overall misunderstandings. Later, the editor will share more SEO-related knowledge with you. This article is published by the editor of Shanghai Moving Company: www.ipbanjia.com .
(Editor: Yang Yang) The author’s personal space promoted by Google